If you’re like most successful business owners, you probably have access to plenty of demographic data about your customers that can help you sell more products and services, and much of it is useful. But when it comes to structuring your website and landing pages, there is one thing you absolutely must know: how long buyers take to make a decision. Specifically, you need to know whether the product or service you sell is a low-involvement purchase (like an inexpensive dinner) or a high-involvement purchase [...]
Customers and search engines alike hate web pages that load slowly. Here are five different web design and hosting choices that can slow your website to a crawl. Ignoring the technical details Some bargain-basement web design teams will neglect details like browser caching and compression options. These features may not seem like much individually, but in the aggregate they can dramatically alter load times. Using long video clips Video can be great for telling a story or engaging visitors, but keep your clips short—unless you [...]
Generally speaking, creativity is a great thing when it comes to any part of the design and advertising process. But can too much creative thinking actually hurt your website? In some cases, it can. That’s because if you go too far outside of the box, you can hurt your site’s usability. Consider the way customers feel when they come across unusual navigation menus, confusing messaging, or images that aren’t closely tied to your business or industry. Each of these can make your website more unique, [...]
When we first launched Brew City Marketing, we were surprised by how often we heard business owners explain that they understood that having a website was just another “cost of doing business.” As web designers who live and breathe internet marketing, we couldn’t understand how these successful entrepreneurs didn’t see their business websites for what they were: investments, not expenses. How could these otherwise smart, business-savvy folks not see all of the bottom-line boosting benefits that having a good website would bring? We just couldn’t [...]
We’re thrilled to announce our new partnership with Bigcommerce, an ecommerce platform that will allow us to create killer e-stores for our clients! We know that setting up a good e-commerce website takes a lot of experience and hard work, and up until recently, it was simply out of reach for a lot of smaller business who were long on talent and gumption but short on marketing dollars. Our new partnership changes that. Building on Bigcommerce’s well-tested and uber-functional e-store platform, we can now give [...]
According to this Business Insider article, in the first quarter of 2014 alone, 198 million U.S. consumers bought something online. A few years ago, those numbers might have seemed like hype, but now we know: online shopping is big business. Whether it’s for goods, services or something else, folks are ready and willing to use the internet to get their shopping done, and they’re doing it every day. What does that mean for local businesses? Well, as more consumers get comfortable using mobile devices to [...]
Think that mobile design trends are just about targeting young, tech-savvy markets? Think again. It’s not just the youngin’s using their fancy smart phones to get online, Gen Xers and Baby Boomers are all going mobile too. Long story short: You’re never too old to enjoy convenient access. For more information about our Milwaukee mobile marketing services, give us a call or fill out our contact form today.
If you haven’t, it’s time to make sure that you have a mobile website ready to meet and greet new customers — because they’re already using their smart phones and tablets to find businesses just like yours. Impressions matter, and your website may well be the first (and only!) impression you’ll get to make with new clients who use their cell phones to surf the Internet. For more information about our Milwaukee mobile marketing services, give us a call or fill out our contact form today.
In this digital day and age, you might think that it doesn't matter – after all, files can be transmitted instantly over the Internet, and a good creative team is going to do good work no matter where they are, right? That notion certainly does apply to a certain degree, but there are still advantages to finding and working with a local, Milwaukee web design and internet marketing group. Here are just a few of the most important: You can get more info before the [...]
To their credit, most small and local business owners know that they need to have an online presence. In fact, while many small businesses may not have social media plans, most do at least have websites. And, while that's a start, it's simply not enough anymore. Today's consumers are increasingly using the internet to vet products, companies and services. They're using their phones, tablets, laptops, social media contacts, and more to figure out whom they trust and whom they want to do business with. That's [...]