Google Ads Explained
Google Ads, also known as paid search, is pay-per-click advertising offered through Google. The Ads section of the search results appears on the top and bottom of the search page when you go to Google and type in a keyword. In order to get representation for your business in this section of search results, you need to specify a budget and commit to paying Google on a pay-per-click basis. You select and bid for search terms for your product or service. As long as you have a budget left in your account that is greater than Google’s cost per click, your ad will appear in the Ads section of the search results when people type in the keywords that you are bidding on.