If you own a business, having a website with finely curated content that performs well is a necessity. What do we mean by ‘performs well’? So many websites purely function as placeholders, only visited by those who know to look for them. However, when done right, your website can attract and inform prospective customers what you do and why they should utilize your services. With an expertly designed digital marketing strategy, particularly website accessibility and search engine optimization (SEO), your customers will find your website online when they’re searching for the services you provide. One dependable way to reach your local customers is by signing up for and continuing to optimize your Google My Business.
Keep reading to learn more about why Google My Business is good for SEO and how we can help you get the most out of the platform!
What is Google My Business
Google My Business (recently changed to Google Business Profile) basically provides a free way for you to create a business listing on Google. When you have GMB for your company, it’s one of the first things that shows up when someone performs a search for you online. It lists your company name, business hours, address, phone number, and any other information that’s relevant to your operations. More options that are available to fill in via GMB include:
- Holiday and special hours
- Service area
- Appointment scheduling
- How the business identifies themselves (women-owned, black-owned, veteran-owned, etc).
- Safety and accessibility information
- Crowds that are welcome (LGBTQ+ friendly, safe space for all, etc).
- Posts (such as updates about awards or service offerings)
- And more
This is why Google My Business is good for SEO because it gives you all of the means to create a presence and plug in the keywords that will bring your tailored audience straight to you. You even have the ability to track ‘insights’ regularly, which show you how many impressions, clicks, and subscribers your listing has gotten over a set period of time.