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Brookfield Web Design Archives

One Thing You Must Know About Your Customers

If you’re like most successful business owners, you probably have access to plenty of demographic data about your customers that can help you sell more products and services, and much of it is useful. But when it comes to structuring your website and landing pages, there is one thing you absolutely must know: how long buyers take to make a decision.

Specifically, you need to know whether the product or service you sell is a low-involvement purchase (like an inexpensive dinner) or a high-involvement purchase (like an automobile or home). That might seem like a minor detail, but it affects many different aspects of your layout, content, and conversion goals. For instance:

If customers take a while to decide, you need to sell your prospects in steps. For these types of purchases, you should offer information, advice, and subscriptions that pull prospects along while they learn more and make up their minds. It takes prospects time to make a purchasing decision because they feel like they have a lot to lose if they make the wrong choice. For these purchasers, trying to make instant conversions on your website is a losing strategy.

If customers decide quickly, you can be aggressive. For these types of purchases, it makes sense to be aggressive because prospects don’t feel like they have a lot to lose, so they’re more willing to make snap decisions and impulse purchases. For these purchasers, using “buy now” buttons or similar calls to action have a high probability of working.

Without the right context, it’s difficult to know what kind of approach you should take to convert website visitors into leads and customers. So, before you map out your online strategy, make sure you understand the buying process from their end.

Not sure which strategy is best for your business? Call 414-208-0700 or fill out our contact form today for a free consultation.

By Brew City Marketing|2016-04-12T06:17:50+00:00April 12, 2016|

Can Creativity Hurt Your Web Design?

Generally speaking, creativity is a great thing when it comes to any part of the design and advertising process. But can too much creative thinking actually hurt your website?

In some cases, it can. That’s because if you go too far outside of the box, you can hurt your site’s usability. Consider the way customers feel when they come across unusual navigation menus, confusing messaging, or images that aren’t closely tied to your business or industry. Each of these can make your website more unique, but they can also make your website frustrating to use, which can ultimately hurt your sales and credibility.

Usually, when web design clients ask for something that’s really offbeat or inventive, it’s because they want to make an interesting first impression with customers. Sometimes, these gambits succeed and help a site stand out from everyone else in a crowded market. But, it’s important to remember that first impressions, as important as they are, have a short shelf life. Over time, clarity and usability count far more than shock value.

Creativity is a great thing in web design, but you don’t want to be so unusual that you actually harm sales, frustrate website visitors, or damage your professional credibility.

Looking for a website that stands out from the crowd without leaving your prospects confused? Call 414-208-0700 or fill out our contact form today to set up a consultation.

By Brew City Marketing|2023-08-01T16:42:30+00:00March 12, 2016|

Your Website Is an Investment, Not an Expense

When we first launched Brew City Marketing, we were surprised by how often we heard business owners explain that they understood that having a website was just another “cost of doing business.”

As web designers who live and breathe internet marketing, we couldn’t understand how these successful entrepreneurs didn’t see their business websites for what they were: investments, not expenses. How could these otherwise smart, business-savvy folks not see all of the bottom-line boosting benefits that having a good website would bring? We just couldn’t get it!

And then, it dawned on us: Maybe the problem wasn’t that these business owners didn’t understand how their websites could help their businesses grow. They could see the possibilities, no problem. Maybe it was just that they didn’t have line of sight to the metrics-based proof they needed to know that investing in a new website would be worth it.

With that in mind, we started looking for real numbers to prove what we already knew: Investing in a good website typically translates into a solid return on investment. Not only did the data we found back up our story, they told it even better than we could have.

Just look at some of the numbers we found:

One website redesign can result in a 34% increase in revenue
It takes about 50 milliseconds for someone to decide whether or not they like your website enough to stick around
87% of B2B (business-to-business) buyers say online content has a moderate or major impact on vendor selection
B2B companies that blog generate 67% more leads than companies that don’t
75% of users make judgements about a company’s credibility based on their website

These aren’t just fuzzy, “feel good” benefits. These are real, revenue-affecting numbers that can make the difference between making a profit and going broke. And these numbers don’t even capture all of the intangible, soft benefits that having a good website can produce, such as increasing customer satisfaction, increasing brand awareness, and providing a 24/7 storefront that’s always available to your customers.

Regardless of what business you’re in, whether you sell to businesses or directly to consumers, having a good website that serves as an informational marketing hub for your business is just good business. It can help you find new leads, nurture the leads you already have, and keep in contact with those you’ve already serviced.

Curious to see how investing in a new website or website redesign could help your business grow? Call 414-208-0700 or fill out our contact form to learn more.

By Brew City Marketing|2016-02-03T06:35:49+00:00February 3, 2016|

We Now Offer E-commerce Design Services!

We’re thrilled to announce our new partnership with Bigcommerce, an ecommerce platform that will allow us to create killer e-stores for our clients!

We know that setting up a good e-commerce website takes a lot of experience and hard work, and up until recently, it was simply out of reach for a lot of smaller business who were long on talent and gumption but short on marketing dollars. Our new partnership changes that. Building on Bigcommerce’s well-tested and uber-functional e-store platform, we can now give our clients gorgeous online stores that are:

built for better search results and conversion rates
optimized for mobile viewing
streamlined for easy check out and flexible product management
chock full of meaningful analytics
backed by 24/7 support

As part of this new service offering, our design and marketing team will handle all of the web design, e-store setup, and on-site SEO. After that, clients will have total control of a fully functional e-commerce website that has must-have, built-in functionality, including:

secure shopping cart & payment gateway (including PCI compliance)
an online catalog
a custom domain & email account
marketing tools and analytic reporting
mobile optimization
24/7 customer support

If you already have an e-store that doesn’t look or perform as well as you know it could, or if you’re a new business with 10 or more products that is ready to make the big leap to selling online, this new service is just what you need. It will give you a fully functional, fully supported, easy-to-use website that you can use to grow your business online.

To learn more about our new Milwaukee e-commerce design services, call us at 414-208-0700 or fill out our contact form today—we’re eager to help you market your products to the world!

By Brew City Marketing|2015-06-15T07:17:38+00:00June 15, 2015|

Add Mobile Payments to Your Website

According to this Business Insider article, in the first quarter of 2014 alone, 198 million U.S. consumers bought something online. A few years ago, those numbers might have seemed like hype, but now we know: online shopping is big business. Whether it’s for goods, services or something else, folks are ready and willing to use the internet to get their shopping done, and they’re doing it every day.

What does that mean for local businesses? Well, as more consumers get comfortable using mobile devices to pay for goods and services online, it’s vital that any business website that sells goods or services have some sort of e-commerce component to accept payments online. Could Amazon, EBay or Etsy have become the household names they now are without easy-to-use online payment functionality? No way. And that’s why small businesses hoping to grow their businesses online need to prioritize online payment options.

And online payments aren’t just for the big boys. Small, local businesses should seriously consider integrating online payment systems as well. Whether you own a pizza parlor or a pet sitting business, more and more of your customers are going to want to be able to pay with their phones.

If you’re considering adding a payment option to your website, speak to one of our mobile payment specialists today by calling 414-208-0700 or filling out our contact form.

By Brew City Marketing|2015-05-15T07:09:12+00:00May 15, 2015|

Where Could a New Website Take You?

After 5 years with their old site, Paper Transport knew that it was time for a change. They also knew that they needed a solid design team to give them a clean, easy-to-use website that was just as usable for customers as it was for potential employees. That’s where our Milwaukee web designers came in:

With a brand new look and smart, responsive design, Paper Transport’s new business website looks amazing, is a breeze to navigate, and incorporates an easy online application process for job-seeking truckers. Talk about kicking into high gear: When job-seekers click on the careers page with a mobile device, the new website automatically drives them to a mobile page that makes it easier for them to use and apply. Awesome, right? We know!

Check out Paper Transport’s new website here, and see how we’re driving action and making traction. Here are just a few of the skills we used to create their new site:

WordPress content management
Website design/redesign
Responsive web design
Social media sharing

By Brew City Marketing|2022-01-18T16:17:29+00:00September 22, 2014|

You’re Not Going to Believe How Effective Mobile Websites Are

How crazy is this: Over 57% of all Americans go online using their mobile phones. And, when they do, 73% of their searches result in some sort of action — like contacting a business, signing up for a newsletter, or making a call. We knew mobile websites were important but those numbers even surprised us!

For more information about our Milwaukee mobile marketing services, give us a call or fill out our contact form today.

By Brew City Marketing|2022-05-24T15:26:56+00:00September 17, 2014|

Brookfield Web Design Client Spotlight

When Brew City Marketing first started in February 2009, we had lots of drive but only a few projects in our portfolio. 4 years and 200 clients later, we’re EXTREMELY GRATEFUL FOR EVERYONE that took a chance with us. We’d like to highlight one of our first AND favorite clients, P.L. Freeman Co., headquartered in Brookfield.

By Brew City Marketing|2023-08-01T16:56:13+00:00February 15, 2013|

Looking For a Brookfield Web Design Company?

Looking for a Brookfield web design company? Look no further! Brew City Marketing is close! Our office is located at 11220 W Burleigh St Suite 100. We’re definitely worth checking out; we’ve designed over 200 websites that produce RESULTS for clients in the Brookfield and Milwaukee area.

Ultimately an effective website improves returns on all other marketing activities and should be well integrated with these efforts. To ensure your website has the basics covered, we’ll help you answer these questions:

1. Is your site simple to understand and easy to navigate?
2. Does it load quickly?
3. Is it relevant and focused on customer information?
4. Does it provide customers with an easy way to contact you?

Your website is up 24/7 and it represents you to your customers and prospects when it is convenient for them – when they look up your company the week after a trade show, find your business card in their wallet, or hear about you through a referral. Therefore, your website should be a simple, high-quality manifestation of your company, always working on your behalf, providing clients with information, and making sales.

Your website conveys the essence of your company. For instance, if you have a product-based business selling merchandise online, your site is every bit as important as your physical store and requires the same level of care and attention. If you have a service company, then your site becomes an extension of your sales force and should communicate the same standards of excellence that you’d deliver in person.

Brew City Marketing will create a website that attracts and retains your customers’ attention and guides visitors through their decision-making process.

By Brew City Marketing|2023-03-13T21:17:24+00:00March 12, 2012|

One Thing You Must Know About Your Customers

Can Creativity Hurt Your Web Design?

Your Website Is an Investment, Not an Expense

We Now Offer E-commerce Design Services!

Add Mobile Payments to Your Website

Where Could a New Website Take You?

You’re Not Going to Believe How Effective Mobile Websites Are

Brookfield Web Design Client Spotlight

Looking For a Brookfield Web Design Company?

Take Action. Get Results.

(414) 208-0700

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