When we first launched Brew City Marketing, we were surprised by how often we heard business owners explain that they understood that having a website was just another “cost of doing business.” As web designers who live and breathe internet marketing, we couldn’t understand how these successful entrepreneurs didn’t see their business websites for what they were: investments, not expenses. How could these otherwise smart, business-savvy folks not see all of the bottom-line boosting benefits that having a good website would bring? We just couldn’t [...]
We knew that mobile marketing would be the biggest online marketing trend to watch for in 2015 (which is why we wrote about it here), but even we didn’t realize just how important mobile marketing would become for local marketing. We have to admit, some of these numbers even surprised us. New statistics show just how vital having a mobile-friendly website is for local businesses, and here are some of the most interesting findings: Mobile devices now account for 60% of all Internet traffic. Now [...]
The new year is here, so if you haven’t already shored up your local marketing business plan, now is the time to tick that box off your to-do list. As the buy local movement continues to grow, so does the need for a smart local marketing plan that engages your consumers where they are: online. Here are three of the biggest internet marketing trends we see affecting local businesses in 2016. Some may seem like oldies, but that’s because they’re goodies, and the fact that [...]
According to this Business Insider article, in the first quarter of 2014 alone, 198 million U.S. consumers bought something online. A few years ago, those numbers might have seemed like hype, but now we know: online shopping is big business. Whether it’s for goods, services or something else, folks are ready and willing to use the internet to get their shopping done, and they’re doing it every day. What does that mean for local businesses? Well, as more consumers get comfortable using mobile devices to [...]
If you thought you could put off switching your business website to a mobile-friendly platform, we’re sorry to say: Your time is up. Google has made it official: As of April 21, 2015, mobile-friendliness will be a ranking signal, and it could be a huge one. The Risk Although this change is primarily an expansion of their 2013 mobile-ranking algorithm, it could have drastic results. In fact, some experts suspect that the fallout from this expansion could be even more dire than that from the [...]
Think that mobile design trends are just about targeting young, tech-savvy markets? Think again. It’s not just the youngin’s using their fancy smart phones to get online, Gen Xers and Baby Boomers are all going mobile too. Long story short: You’re never too old to enjoy convenient access. For more information about our Milwaukee mobile marketing services, give us a call or fill out our contact form today.
After 5 years with their old site, Paper Transport knew that it was time for a change. They also knew that they needed a solid design team to give them a clean, easy-to-use website that was just as usable for customers as it was for potential employees. That's where our Milwaukee web designers came in: With a brand new look and smart, responsive design, Paper Transport's new business website looks amazing, is a breeze to navigate, and incorporates an easy online application process for job-seeking [...]
How crazy is this: Over 57% of all Americans go online using their mobile phones. And, when they do, 73% of their searches result in some sort of action — like contacting a business, signing up for a newsletter, or making a call. We knew mobile websites were important but those numbers even surprised us! For more information about our Milwaukee mobile marketing services, give us a call or fill out our contact form today.
If you haven’t, it’s time to make sure that you have a mobile website ready to meet and greet new customers — because they’re already using their smart phones and tablets to find businesses just like yours. Impressions matter, and your website may well be the first (and only!) impression you’ll get to make with new clients who use their cell phones to surf the Internet. For more information about our Milwaukee mobile marketing services, give us a call or fill out our contact form today.
For a lot of businesses, mobile web marketing involves a little bit of "push and pull" thinking. On the one hand, they absolutely want to use every tool at their disposal to meet new customers and make their business available online to smartphone and tablet users. But on the other hand, who wants to invest even more money in a mobile web design... much less have two sites to maintain and keep up to date? Luckily, with responsive web design, there is an answer that [...]