We knew that mobile marketing would be the biggest online marketing trend to watch for in 2015 (which is why we wrote about it here), but even we didn’t realize just how important mobile marketing would become for local marketing. We have to admit, some of these numbers even surprised us.
New statistics show just how vital having a mobile-friendly website is for local businesses, and here are some of the most interesting findings:
- Mobile devices now account for 60% of all Internet traffic.
Now that mobile searches are starting to outnumber desktop searches, ignoring the importance of mobile means ignoring the importance of the Internet. Good luck with that.
- 38% of mobile users search for a local business at least once per month.
And you can bet that 100% of mobile users have searched for a local business at least once, or at least even once per year. Yes, that’s anecdotal, but it’s probably still true. Why? Because we all use our mobile devices at some point to find something local. Whether it’s ordering food online, looking up the hours of a store, finding the closest bank, or calling for a tow, our lives are local, so our search needs are local.
- 78% of searches made on mobile devices for local businesses result in a purchase.
When you think about it, that’s an incredible number. And it means that mobile searches for local businesses are highly targeted, which is a beautiful thing. Dominate local search on mobile devices for your target audience and you’ve got a sales funnel that could help you retire early.
- 61% of shoppers are more likely to contact a local business if it has a website optimized for mobile.
If mobile devices now account for the majority of Internet traffic, it only makes sense that users would want the websites they visit to be optimized for mobile viewing. Whether we’re window shopping or searching for information, none of us wants to deal with websites that are hard to deal with (which is why 60% of mobile users will bounce if they find themselves on a website that isn’t mobile-friendly).
- 69% of mobile users researching products/services online expect a business to be within 5 miles of them.
People love supporting local businesses for many reasons, but one that they may not always consider is convenience. It’s a lot more convenient to visit a business that’s 2 miles from your home than it is to visit one that’s 15 miles away. Show that your business is where your customers are (or plan to be), and you’ll position yourself for success.
It’s never too late to upgrade your website to a mobile-friendly platform. Give us a call at 414-208-0700 or fill out our contact form today to see how our Milwaukee mobile marketing team can help you enjoy a bigger piece of the Internet pie.