A form of permission advertising, email marketing basically means that customers have opted-in to your publicity announcements via their email addresses. It creates nurturing relations with customers who have already expressed an interest in your products and services, and it can generate new sales and retain current clients.

The first step to develop an email marketing campaign is to collect email addresses. Your website should be set up to encourage people to submit their email address easily, usually by offering something in return such as a coupon or subscription to an e-newsletter.

Once you’ve established a list, you’ll need to consider how you want to reach out to customers. You can generate revenue through email announcements and in-store sales or the availability of coupons. Or, you can use it to generate awareness about new products, key staff you have hired, or to share expertise on a topic that will interest your customers.

Brew City Marketing can help you set up an email marketing system. We’ll design the template, integrate the sign-up form on your website, and teach you how to send the newsletters if you wish. Contact us today for more info.