Keyword Analysis (Local & National)
In order to ensure that your website is ranking for the best keywords, our SEO services team performs extensive keyword research. We aim to find high-volume keywords with reasonable levels of competition. By finding the right keywords and incorporating them into your website and your blog posts, we increase the likelihood that Google will choose your website in response to a user’s search query.
Google My Business Optimization (Local)
Google My Business (GMB) optimization is becoming the most important ranking factor for local SEO campaigns. Well-optimized GMB listings tend to be featured prominently (slots 1-3) on the map pack, which appears alongside organic results.
Every week, our SEO team updates and optimizes your products and services sections, adds photos, responds to incoming positive reviews, and posts small updates with keywords, category tags, and calls to action that direct to your website. These action items signal to Google that your business is active and trustworthy within your local community, which increases the likelihood that Google will turn to your website in response to a local search query.
Backlinking (Local & National)
Put simply, back-linking is the effort of obtaining a link to your website from a 3rd party website. This is one of the oldest SEO strategies and still the best way to increase your keyword rankings. Google crawls every website in their database once a month, on average. When Google crawls a website that relates to your industry (a trusted website with good traffic and high domain authority) and recognizes a link back to your website, in the form of a keyword that you want to rank for, it will increase your website’s authority for that keyword. The more high-quality backlinks we can secure, the better.
Quick note: Over time, you can expect your number of backlinks to increase. That said, as your website’s authority score increases, bots, and spam websites will begin to backlink to your website. In order to maintain your website’s authority score, we will make sure to disavow and eliminate harmful backlinks. So, if you see a dip in backlinks in a given month–that’s okay! The dip will mean that we’ve audited your backlinks and made sure they’re all legitimate.
Citation Accreditation (Local)
Citations are essentially online directories (Bing, Yellowpages, BBB, Yelp, etc.) that list your business’ name, address, and phone number (among other relevant bits of information). Google crawls these listings to accredited local businesses. Ensuring that your citation information is uniform across these directories will indicate to Google that your business is legitimate, increasing the probability that you will rank better for your keywords. Our SEO team manages your citation information on a monthly basis to ensure that each directory displays the same information across all directories.
SEO Audit & Coding Adjustments (Local & National)
Google changes its algorithms often (500-600 times per year). Mostly, these are small changes to the way that they prioritize certain SEO code, as it relates to keyword positioning and ranking. To this point, it’s important to continuously audit your website and adjust to Google’s ranking metrics. As part of our SEO deliverable, we run audits on your website each month using our SEO software, SEMRush. This audit curates a list of new SEO adjustments that can be implemented into your website in order to stay ahead of your competition and keep your website up to date with Google’s algorithms.
Content Development (Local & National)
Over time, Google has placed more importance on the quality, depth, and breadth of information; additionally, Google tends to favor websites that add new, rich content month over month. Ultimately, Google is a question-answering machine; so, to keep your website competitive, we develop a three-month content strategy to ensure your business constantly provides potential users with relevant, timely, and informative content. Our team performs this action in one of two ways: a) expanding service and product pages for your website, or b) developing blog content.