Milwaukee Web Design

Best of Milwaukee 2022 Award for Digital Marketing

Brew City Marketing is proud to have been selected for the Milwaukee Award Program’s 2022 Best of Milwaukee Award in the Digital Marketing category. As a locally-owned family-run business, we have spent the last decade forming relationships with over 200 Milwaukee small businesses in need of growth assistance. Along with our tried and true client base, many of whom stuck with us through uncharted territories of economic uncertainty, BCM has continued to rise the ranks as a dependable and trustworthy business partner. We are humbled and forever grateful to continue to bring reliable and persistent success to our clients. Keep reading to learn more about our Milwaukee digital marketing services and the honorable achievement of being selected for this award program!

About the Award Program

The Milwaukee Award Program annually honors the achievements of local businesses throughout the Greater Milwaukee Area. This recognition signifies a company’s ‘ability to use their best practices and implemented programs to generate competitive advantages and long-term value’. The program was originally established as a means to raise up the local businesses in the Milwaukee community and call attention to their achievements. Additionally, the Milwaukee Award program’s mission is to recognize the small business community’s contributions to the U.S. economy. As a small business working steadfastly to provide a means for other small businesses to continue to exist and grow in Milwaukee, we are beyond thrilled to be affiliated with this organization.

Our Milwaukee Web Design Services

Since 2009, Brew City Marketing has been providing local businesses with Milwaukee web design creation and supporting services. You can find us featured for our website design skills in Kev’s Best for the 5 Best Web Development Companies in Milwaukee, as well as on DESIGNRUSH and Expertise.com. When you partner with BCM to build or redesign your website, you receive:

  • A custom-tailored design based on your unique branding and service offerings.
  • An emphasis on user experience with fast load times and intuitive navigation.
  • Cross-browser and multi-device functionality allowing your website to perform reliably no matter what browser or device users visit from.
  • Search engine optimization techniques to help your website rank higher and get more traffic from Google.
  • Conversion and lead generation with strategically placed call-to-actions and built-in contacts forms.

To learn even more about the web design services we provide:

Search Engine Optimization & Local Accreditation 

It would be a shame to put all of that effort into a shiny new website and not be recognized by search engines. This is why BCM continues to prioritize search engine optimization as a main service for our client base. Whether you build your website with us or come to us with a website you already love, we have developed a solid set of core strategies to make you more visible to your customers online. 

Why Milwaukee Turns to BCM for SEO

BCM was named a Top Rated Milwaukee SEO agency in 2022 by SEOblog due to our interminable commitment to understanding Google’s algorithm and how it can benefit our clients. There will always be other businesses online aiming to challenge your competitive edge, and that’s why having a digital team of experts to help you track, analyze, and nurture your online presence is key. Depending on the SEO package you sign up for, when you engage our Milwaukee SEO services we will provide you with:

  • A dedicated team that analyzes your website’s performance and implements a monthly set of SEO strategies to help boost your ranking, including:
    • Keyword analysis.
    • Google My Business optimization.
    • Backlinking strategy and implementation.
    • Local citation accreditation.
    • Content development.
  • A monthly report detailing your website’s performance, our efforts, and how we plan to continue to build upon them.

For more valuable insights on SEO and how we can help you grow:

Boost Your Local Presence Today

As we provide SEO services to both national and local clients, one item we prioritize specifically for our Milwaukee SEO clients is local accreditation. With a combination of Google My Business optimization and online reputation brand management, we are able to bring more of your local customer base directly to your digital door. 

Contact Us Today for Milwaukee Digital Marketing Help

Brew City Marketing is a dedicated team of Milwaukee digital marketing experts specializing in web design and search engine optimization. Our years of experience serving local and national companies in a wide range of industries have given us the tools and knowledge to support the growth of virtually any business in need of assistance. Take a moment to read our reviews on Google and learn about the success we have brought our clients straight from the horse’s (digital) mouth! 

Looking for digital marketing help? We can’t wait to jump on it! Contact us today.

By |2022-04-10T23:34:57+00:00April 5, 2022|
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7 Web Design Trends to Run With in 2022

Are you thinking about upgrading your business website in 2022 and want to make sure you’re keeping up with your competitors? Or worried your existing web presence needs a few tweaks to help you generate leads and sales?

We’ve got you covered. In today’s post, we are going to walk you through seven hot web design and development trends for 2022. Best of all, we haven’t just picked popular styles and fads – the suggestions included are the ones you can use right now to help your business grow.

Let’s start with a subtle shift that you might have noticed (at least subconsciously) already…

#1 Faster Websites Are In 

You might not think about website speed a lot, but we are willing to bet you click away when a page loads too slowly. If industry-wide web analytics are any guide, nearly everyone does.

For that reason, the first important web design trend we have to mention is one you can’t actually see. It’s time to give your website a boost with better hosting, mobile compatibility, and layouts that are easy to scroll. Often, a simple website audit is enough to identify issues (like outdated plugins) that slow down the delivery of your content, so take the time to have your HTML checked properly.

#2 Accessibility Is a Must 

Until the last couple of years, most business owners and web designers didn’t realize that ADA (Americans With Disabilities Act) stipulations extended to the web. However, as hundreds of recent lawsuits have demonstrated, you can be sued for having a site that isn’t accessible to those with sight or movement-related difficulties.

However, even if you put that issue aside it’s a good idea to ensure that accessibility is a priority on your website. For one thing, making your pages compliant can also make them faster and more secure (see above). And at the same time, an ADA-compliant website can help you reach a larger group of customers. Some estimates suggest that roughly one out of every five Americans has some sort of disability. That means your customers (along with their colleagues and loved ones) want compliant websites, too.

#3 Create Contrast on the Page 

It’s easy to forget, but web design is a kind of business art. And like all types of art, certain styles or techniques come in and out of vogue.

For a while, websites were being cluttered with too many elements, from long dropdown menus to animations that covered up important blocks of text. That made them interesting but not useful. In 2022, the best web designers and marketers are scaling things back. That means creating contrast on your page with text, links, buttons, and menus that are easy to find and use. It also means ensuring you have plenty of white space between major elements.

#4 Get Smart About Images 

While you probably haven’t noticed, great web designers are using images differently than they used to. Not only are we choosing visuals more carefully, but also being more intentional with their placement and positioning.

As an example, you might notice that websites are containing more photos of human faces looking directly at a camera. This is subtle, but it creates a kind of engagement between the viewer and the subject on a more emotional and subconscious level. Likewise, you can use images of people leaning or pointing in a certain direction to lead them toward a call to action or other suggestion.

Even if you aren’t paying attention to these kinds of details, you should know that your web designer is using them on your behalf.

#5 Video Is Your Secret Weapon 

You may have noticed that video is everywhere on websites these days. There are several reasons for that. One has to do with the fact that most people like watching videos rather than reading text. Another could be tied to the decreasing costs of HD video recording equipment and editing software. 

The biggest reason marketers are using video, however, is that it works. Some online surveys have shown that website visitors are up to 10 times more likely to interact with video clips than any other type of content. If you’re in the process of renovating your website, see if you can incorporate more video for product descriptions, customer success stories, and other key marketing points.

#6 Say More With Less 

Text is crucial to your website, but it can actually drive visitors away if it isn’t used properly. Most of your visitors don’t want to read long, unbroken blocks of words. That’s true even if they are interested in the products or services you have to offer.

Break things up by keeping your ideas short. Throw in subheadings, bullet points, or even infographics that help make a point. Ask your web designer to experiment with pullout quotes and other features that make the text seem more graphical. At the end of the day you need to have the right words on your page, but they should be presented in a way that is interesting and easy to scan or your message might be missed.

#7 Use the Power of Trust 

Have you ever been to a new website and thought the products or services being offered seemed too good to be true? Did you get the feeling that you wanted to take the next step but were worried you might be missing something that would cause you to regret your purchase later?

Your customers go through the same process. Why not put them at ease with video testimonials, unbiased reviews, or other trust indicators like money-back guarantees? These take very little to add to your website but can have a huge impact on your marketing results.

It Is Time to Launch or Update Your Business Website?

There are dozens of companies in Milwaukee and beyond that, you can turn to for a new website, but the team at Brew City Marketing has experience with web design, programming, search engine optimization, social media marketing, online lead generation, and so much more. If you’re looking for a business growth strategy that actually works, then we are the partner you’ve been looking for.

Contact us today to schedule a free consultation and see how we can help!

By |2022-02-16T18:51:46+00:00February 16, 2022|
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Unlock Marketing Strategies By Listening to your Favorite Football Coach

We’re deep into the 2021 football season. Regardless of where your team is in the rankings, there is something to be learned about marketing from what the head coach tells the players on your favorite team.

What does coach speak have to do with marketing? Listen carefully enough, and you’ll discover that there’s plenty. We’re going to take a close look at five coaching cliches and tease out the marketing strategies hidden therein.

Give 110% / Nothing comes easy in this league

Coaching is part strategy, part psychology. Great coaches are experts at applying psychology to motivate their players. They preach mental toughness and they insist that every player bring their “A” game. That’s because they know there’s a tendency to let up when things get tough. But an exceptional level of intensity often leads to positive outcomes. You know a great brand when you see it. Successful brands resonate with their customers. Yet the great brands have access to the same marketing tools and talent as the brands that fail.

In my experience, numerous variables contribute to a brand’s success. However, it’s tough to conquer a highly motivated team. And that goes for marketing strategies as well as sports.

We have the utmost respect for the other team

Coaches often say this about their next opponent. They’ve spent endless hours studying film and analyzing the other team’s tendencies. The goal is to anticipate the other coach’s moves in critical situations. Similarly, good marketing teams devote time to understanding the strengths and weaknesses of their primary competitors. They know that their customers can choose between multiple brands. Consequently, they don’t assume their brand is better than the other brand.

They periodically scan the competitive environment and see the market from the customer’s point of view. This form of “respect for the other team” can yield actionable insights for astute marketers. Conducting a brief analysis of a competitor’s strengths and weaknesses can often spotlight potential opportunities to exploit.

Study the playbook from cover to cover

Smart players are intimately familiar with the team’s playbook. They have to be because the entire coaching staff, their teammates, and the fan base count on them to play smart football. In addition, the players perform their role in a system. Players have accountability to one another.

The same goes for great marketers. They have a deep understanding of their brand guidelines. The company is counting on them to be the champions of the brand. This requires a working knowledge of what the brand stands for. They’re conversant not only in the visual aspects of the brand but the brand’s voice as well. Every positive brand impression, no matter how small it may be, contributes to the brand’s overall success.

Take things one day at a time

As a lifelong sports fan, I can’t tell you how often I’ve heard this cliché spoken by coaches. In marketing, we operate day to day in the trenches. However, we have to think longer-term than just days. We develop plans that are a year or more in scope. We measure the performance of our tactics in terms of weeks, months, and quarters. That’s why it’s vital for business planning to ensure marketing has a seat at the table.

I want to see team spirit

To borrow a phrase from legendary UCLA basketball coach John Wooden, “winning breeds winning.” Celebrating success is an essential element to building teams, both in business and sports. Yet, as obvious as this seems, it can be overlooked. Don’t take celebration for granted.

This is especially important when things get tough. We’ve all been there. Unexpected market events are commonplace. Fostering team spirit is your insurance policy against losing momentum when business is slow or the economy is experiencing a downturn. Be sure to celebrate your marketing successes. It lifts the entire team. And it helps team members feel like they’re part of something special.

Conclusion

You don’t need a whistle, clipboard, headset, or any other piece of coaching paraphernalia to learn a little about marketing strategies. Now go out there and show them what you’re made of!

About the Author: Michael Quill

Known for delivering successful marketing outcomes by providing strategic and tactical leadership. Passion for shaping product strategies that resonate with the target market and implementing marketing campaigns that align with business objectives. Add immediate value by taking marketing management to the next level and supporting the sales funnel.

By |2023-10-05T14:51:38+00:00November 3, 2021|
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Brew City Marketing’s Website Error Checker Service

Brew City Marketing’s Brand New Website Error Checker Service 

Building a professional website is no small matter. Developers put in hours upon hours to make sure your website looks sleek and easy to read. If you’ve hired an outside company to build your website, chances are you’ve dumped thousands of dollars into your project. And, most of the time, the up-front cost is well worth it. You have a brand new website marked up for SEO and you’re ready to take the internet by storm. However, one tiny error can bring that all to a quick stop, and everything can come crashing down overnight. A broken link or a single grammatical error can tank your website in search engine rankings. In fact, if someone alters a single letter on the backend of your website, you might end up with hundreds of broken links that lead to your website. Fortunately, Brew City Marketing offers website error checker services!  

Why Do I Need a Website Error Checker Audit?

Here at Brew City Marketing, we understand how important your website is to your business. It’s one of the first things a client associates with your company’s image. And we all know how important first impressions are! That said, countless studies have shown that on-page errors have a negative impact on how visitors perceive your website. In fact:

You don’t want to miss out on potential customers and revenue because of one tiny error. Unfortunately, if you don’t know about the error, you will lose visibility on the internet and, ultimately, lose money! You may be wondering, though: how exactly can Brew City Marketing help make sure that I don’t lose traffic and money? And how can they help me identify errors as they arise? 

Brew City Offers Website Error Checker Services 

If you suspect there might be an error on your website, don’t worry: Brew City has your back. Our developers use state-of-the-art software to scan every page of your website. We will catch any and all spelling errors, grammatical errors, and broken links before anyone else does. After we scan your website, we will provide you with a report of every single error found on your website. From there, you can either ask us to correct the on-page and backend errors for you. Or, if you’re feeling especially tech-savvy, you can take a crack at it yourself. Either way, there is no downside here. You have a clean website with zero errors, and you can rest assured that your website will continue to grow and rank up on Google searches.

How Can I Access These Services? 

Now that you have a fuller understanding of what this service entails, you probably want to get the ball rolling. We want to make sure that your digital marketing campaign is a success, and that starts with making sure your website is as healthy as it can be. If you’re looking to schedule an audit with our website error checker, reach out to our senior account executive, Danny. We are confident that our team of marketing experts can turn your website around and make sure that it is (and stays!) competitive.    

 

 

By |2020-11-23T12:46:54+00:00November 23, 2020|
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How to Use WordPress Like the Pros

Keeping your business’ website up to date is incredibly important. Regardless of your industry, Google search queries fluctuate over time; these Google searches tend to change seasonally, and staying ahead of your competition will ensure that your business continues to rank higher and higher over time. You might also spot an issue on your website or might want to make a quick change without having to ask us to make the change for you. In order to empower you to make changes on your own, we are now offering a variety of tutorials that will teach you how to use WordPress like the pros!  

Is WordPress Hard to Use?

WordPress can be a daunting service at first—WordPress is fully customizable, and sorting through the extensive user interface can be overwhelming. Once you have a general understanding of the toolbars, navigation buttons, individual widgets, and special features, making changes on the backend can actually be pretty easy. Unfortunately, despite the fact that some of the functions appear to be easy, the margin of error on WordPress’ backend can be unforgiving. Sometimes a minor error that you don’t even realize you’ve made can break your website. So, in order to make sure this doesn’t happen to you and your company, we are now providing three kinds of WordPress tutorials to make your life easier. 

1. Written WordPress Tutorials

Some of you may have never used WordPress—if this is the case, you have nothing to worry about. For those of you who have never had to make a change on a website, we will provide you with a document that will guide you through the fundamentals of how to use WordPress. These guides will address the building blocks of all WordPress functions. After you read through our tutorial, you will be able to:

  • Login
  • Use the WordPress Dashboard
  • Implement Media via the Image Gallery
  • Edit and Add Media 
  • Edit Text  

By following this module, you will be able to make changes as needed. After a little bit of practice, you’ll find that making small changes is much easier than you might think. But that’s not all we have to offer!

2. Custom Requests for WordPress Tutorials

For those of you who are especially tech-savvy, the pre-written tutorial might not be enough to address some of the functionalities you hope to use on a regular basis. If you need more information and personalized instruction for how to use WordPress in a more extensive way, just let us know and we will reach out to you to gather those additional details. (of note: this personalized tutorial will require a service fee).      

3. Virtual WordPressTutorial + Reference Video

If things still aren’t clicking, or if you learn better from having someone show you how to perform a function, we have just the service for you. One of our skilled web designers will actually video call you and walk through answering any and all questions you might have in real-time! You can take the lead (after all, you know what questions matter most to you) and we will do all we can to make sure you leave the session understanding everything we’ve talked about. We’ll even record the session on our end and give you a video copy just in case you forget something from the session.  

Ready to Learn More?

Changing up your website doesn’t have to be hard. We are confident that any of these three tutorial services will increase your WordPress skills. As we said earlier, we take pride in providing you with gold-standard website maintenance that our clients are raving about, but we hope that these tutorials will help you out in a pinch. For more information about our three types of WordPress tutorials, reach out to our awesome Project Manager, April, for more details about pricing and how to get started. We look forward to hearing from you!

By |2020-10-28T17:51:01+00:00October 28, 2020|
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Brew City Marketing’s Client-Referral Special

Do you love the digital marketing services Brew City Marketing provides to your company? Do you have a partner in your industry who is in desperate need of a marketing makeover? Since we’ve partnered together, you have seen for yourself how services such as Search Engine Optimization (SEO) can drastically boost your online presence, and how Google Ads can attract more eyes to your webpage everyday. If you feel as though we’ve exceeded your expectations and given you the best service possible to make your business thrive, we’d like to offer you an amazing opportunity that will help us both grow!

Here’s The Deal

Starting on October 1st, 2020, Brew City Marketing is offering you one month of free website hosting for every referral you send our way. Yes, you read that correctly. Every potential new business partner who fills out our official referral sheet will result in your company receiving a month of website hosting on us. But we have more to offer: for every new business referral who signs up for a VIP package of Brew City Marketing’s exceptional website services (including but not limited to SEO, Web Design, Web Hosting, and Social Media management), we will show you our thanks by giving you a brand new iPad!

Here’s how it works:

  • Simply refer your colleagues to our digital marketing questionnaire and let them know to mention you in the referral section.
  • You will then receive an email letting you know you received the free month of hosting.
  • If your referral signs up for a VIP package we will also let you know that you have won an iPad and that you can come by our office to pick it up!

If you have any questions about this special contact our knowledgeable, friendly staff at Brew City Marketing today. We look forward to continuing our working relationship, and we hope to hear from your business partners soon.

By |2022-01-18T16:16:14+00:00October 2, 2020|
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3 Ways to Stay Connected with Customers During Quarantine

It’s no secret to any of us, an internet presence is how we have been keeping the strongest connection to the world during the coronavirus quarantine. As the rules become stricter and people continue to avoid the streets, many businesses are growing more concerned. Without customers, how are they to survive? This is why it’s more important than ever that companies tune up their internet presence. Here are a few ways to easily do just that.

Use Social Media Platforms

Everyone is checking their Facebook, Instagram, Twitter, and LinkedIn pages regularly throughout the day. If you don’t have these, or you do but barely use them, it is time to start. Doing so will give you a way to:

  • Remind your customers you’re still here!
  • Communicate any special offers you have going on to keep the business going.
  • Keep them updated on the services you are still able to provide for them.
  • Reach out to your customer base and ask them what they need from you.

Make Sure Your Website is Easy to Navigate

Take a look at your company’s website. Is it updated? Is it easy to find your services and contact information? How does it make your company look? If people are going to keep using your services, they will definitely be visiting your website to check for these things. Keep in mind that some of these people may not be use to having to navigate the internet when considering your site’s layout. So be sure that:

  • It really reflects you and your company.
  • It is easy to navigate for people that aren’t used to having to do so.
  • The services you provide are clear and concise.
  • Your site is the first on the list when people search for your services in your area.

Be Responsive

Keep a close eye on your communication portals. Consistently check your email, voicemail, and social media inboxes. People may be reaching out with questions that need immediate answers, and if they have to wait too long they will look elsewhere. If your customers experience you responding quickly, they’ll know they can depend on you and will keep coming back. It has always been true that people crave convenience, and things are incredibly inconvenient for many right now. If there is any way you can give them a little bit of that convenience back, they will appreciate it.

We Can Help

We are experts in web design, development, and social media. Need some help? Brew City Marketing wants to do whatever we can to help you and your business continue to thrive. Gives us a call or send an email today, and let’s figure this out together.

By |2020-03-25T09:19:14+00:00March 25, 2020|
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International Women’s Day

A little over a week ago Kira and Amanda went to Local First Milwaukee’s event: When Women Lead. The event celebrated women who run their own businesses, and that inspired Kira to learn a little bit more about the woman who runs the company she works for! In light of International Women’s Day, this post focuses on the Founder and CEO of Brew City Marketing, Amanda Dalnodar, and some valuable things she’s taken away from being a leader in business.

Tell me a little bit about your background.

Amanda went to college with the intention of being a teacher. She quickly discovered she wasn’t ready to fill the responsibility of a leadership role, realizing she would need more life experience first. She considers teaching in the future, but at that moment decided to go back to the drawing board. As she was exploring ideas, one of her friends Michelle said she thought Amanda would be great in marketing. The broadness of the industry was appealing to her, as there seemed like there were a lot of opportunities within it to find a good fit. She also ended up taking some extra electives at UW-Milwaukee, one of which was web design, being the only business student in the class at that time.

Another place she gained a lot of her experience was when she was working at a non-profit, MATA Community Media. She was hired as a marketing assistant there where she had free rein to come up with marketing ideas. Her first big project was to redesign their website, giving her project management experience.

What do you like about digital marketing?

She loves small businesses and helping them promote what they do best. They’re great because they have a product that contributes to our society at large, and she likes being able to help them promote what makes them special. She also enjoys working with other marketing professionals and providing opportunities for them to share their gifts and hone in on their goals. It’s fun for her. It feels almost like a big playground where she can provide people with ways to grow in their professional journey.

Have you always wanted to have your own company?

Yes. Looking back she remembers as a little kid she would pretend to own her own store and liked the idea of making things that people wanted to buy.

When Amanda was in high school she spent some time working at a florist shop. There she got to assemble/create floral arrangements and then watch people like them enough to buy them for someone special in their lives. Looking back, those are some of her fondest childhood memories. In college, she won an entrepreneur scholarship by describing those types of experiences in more detail.

It’s so cool you and your husband work together, what is that like?

The business was a creative venture they took together. It’s nice to be able to talk about work together and know where the other person is coming from, to have that common interest. It creates a good bond, and it’s pretty cool to watch the company change and grow and succeed together – just like raising a child – well, kind of.

At the same time, it’s important to know how to create boundaries. Like when to stop talking about work. She noticed she can’t talk about it late at night because it’s too stimulating and there comes a point where you just need to disconnect.

Power struggles can happen through the fact that they both have strong personalities and are very opinionated. It’s all about balance, sticking to your lane and understanding the other person’s position as well.

There are a lot of risks and challenges choosing to work together, and to be able to be a support to each other is gratifying. It’s a huge emotional support system and goes to show that they’re a good team.

Amanda started the business, but she always maintained that they’re like a stool, it needs all 3 legs. Her, Mark, and her brother Danny. Amanda creates the goals, products, the vision of the biz, operations, marketing and takes care of the employees and contractors. Mark focuses on maintaining client relationships, sales, and financials. Dan is all sales. They each play a prominent role, and she knows if she didn’t have their unwavering commitment to succeed alongside her that the company would not have grown at the pace it did.

What major lessons do you feel you have learned in your career?

Knowing that she relies on other people, and giving autonomy to those that help her. How important the people are that you choose to help you. They will make a difference in how the business moves forward, and that it’s up to her to cultivate that.

Amanda likes to think of herself as a vessel for providing people with opportunities and helping small businesses grow. She learned from Katrina Cravey to ask herself first thing in the morning how she can best serve others, and that makes a huge difference in the way she carries out her day. Having that mentality has been life-changing.

Do you have any mentors that helped shape a path for you?

Her Aunt Donna, she is the president of a prominent photography and video studio in Appleton, Image Studios. Amanda can always turn to her with personal business questions and watching her success has been very inspiring for her.

Her accountant, Mike Sargent, is another person that’s always there for her. He’s a wealth of business knowledge and someone she can rely on to help her talk through things and give her good advice.

And her mom, Carol. She has really good energy, outgoing and friendly to everyone she meets. She always gives Amanda her best honest answer. She cuts to the facts, but with empathy and a higher perspective.

What would you consider your biggest failure?

She wishes that when she was younger she would have listened to her body more. She was so consumed with the business and too ‘all up in her head’ that she didn’t take enough breaks to take care of her body – which led to anxiety, TMJ, and loss of mobility in her shoulders.

She’s been working with a personal trainer, Tina Johnson, for the past year to correct her posture and gain muscle mass. She also enjoys yoga and just discovered her love of cardio kickboxing. It’s awesome to be passionate about your work but it’s equally important to take care of your physical self.

What are your goals for the future?

Her goals for the future are to continue to find healthy ways to relax and destress. Running a business, being a mom, and wife can be all-consuming. She realizes that life isn’t going to slow down anytime soon so she needs to be consistent about decompressing on a daily basis – even if it’s as simple as closing her eyes for 20 minutes during the day.

Her goal for Brew City Marketing is to continually make it an even better place to work for the employees. Also to keep the digital marketing products and service agile and custom while we grow. That’s the best thing for our clients and that’s what made us a success in the first place. All of our initiatives and goals tie back to that principle.

It was awesome to delve more into the life of our lady boss, Amanda Dalnodar, in honor of International Women’s Day. Read more about the team that makes up Brew City Marketing here!

By |2023-02-28T16:06:01+00:00March 9, 2020|
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Our Easy Privacy Policy Solution

If your business has its own website you’ll want to make sure you have a sturdy Privacy Policy. This is a precaution that protects you and your potential customers as well. Many small businesses aren’t aware that they are required to have a policy. Keep reading for the main reasons why everyone needs a Privacy Policy and how Brew City Marketing can help!

It’s Required by Law if the Website Collects Personally Identifiable Info (PII)

Does your site ask visitors to fill out a contact sheet or sign up for a newsletter? Any form that requires a person to provide their name, email, and/or phone number is considered PII. Each state has its own set of laws surrounding this issue with fines that can reach $2,500-$7,500 per website visitor. Do you know your state’s laws? You can find those details at this link.

Your Privacy Policy Helps Your Sales

Many people have experienced a breach of privacy by signing up for something online. Because of this, folks are paying closer attention to how their info is being used. If your Privacy Policy is prominent and sturdy, customers are more likely to deem you trustworthy enough to buy your product.

Many Helpful Internet Tools Require It

If you aren’t using it already, you will find a great tool in Google Analytics. It helps website owners view their traffic, how those people found you, and what the most popular pages on your site are. This tool, amongst other prominent advertising tools, requires you to have a Privacy Policy.

How We Can Help

Some choose to write their own, but keeping up with it can easily fall to the wayside. The Privacy Policy generator we have partnered with will automatically update your website policies whenever laws specific to your state change. If you’re interested in having us set up your Privacy Policy, we are ready to help! Reach out to our team here and we will start the simple process for you.

By |2020-02-18T08:45:55+00:00February 18, 2020|
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6 Ways To Avoid Common SEO Mistakes In 2020

SEO is a complex process that will often leave you dumbfounded, even if you have lots of experience in the field. The sheer number of things you have to watch out for when optimizing your website can lead to some SEO mistakes here and there. Website owners often neglect their SEO and allow these mistakes to lead to a drop in search engine rankings, keeping their website off of the front page of results. To solve this, you’re going to want to introduce some content optimization tactics to get your search engine rank back. Here’s how you can achieve this.

Understand How to Convert with Content

Just creating viable content isn’t going to get you very far. You need to be able to use this content to convert visitors and get them to your shop. SEO is all about conversions and increasing your rankings on search engines. Remember that high traffic isn’t your only goal with optimization. You also have to use this optimization to your business’s advantage.

Analytics is the most useful tool that can help you understand how to utilize your content properly. With the help of analytics tools, you can figure out which keywords and phrases get the most conversions and adapt your content accordingly. List the most productive keywords that you find and then turn them into marketable content. This will help you optimize your website even further, while also showing direct results.

Solve Duplicate Content Problems

Having two of the same page is a big no-no in the eyes of search engines. When a search engine crawler from Google scours websites, it wants to index a unique site or page. When there are two identical ones available, the search engine can’t decide which one is real, and it won’t rank the website very favorably. Instead, it’s likely just going to drop it or simply keep it unlisted.

While avoiding duplicates and self-plagiarism might seem simple in theory, it’s anything but in practice. There are a lot of ways for your pages to be registered as duplicates, even when you’re careful to prevent it. For starters, there’s the issue of homepage duplication. Having two of the same homepage is a common issue in websites that are constantly updating, which leaves the page vulnerable to loss of search rankings.

Duplicate URLs are another critical problem that many local Australian businesses are dealing with, and it needs to be resolved pronto. There can be a lot of confusion with upper- and lower-case letters tying up your URL. If they are inconsistently used on your website, a search engine will treat these characters as parts of different URLs. Worse yet, there will be a noticeable split in internal and external links that lead to different URLs, further hurting your website’s ranking.

Tag Images Appropriately

Images are tricky to work with when optimizing and designing your website. There’s no way for the search engine crawler to determine exactly what is on the image, so it has to rely on other signs that describe it. When you neglect to tag your image, you’re telling the search engine crawler to disregard it and move on. Even when you do tag the image, it’s important that you know the most appropriate tags that will be ideal for search engine recognition.

Search engines could use a bit more information to work with in order to understand the image that you post on your page. An image description would be helpful for reaching this goal. Combined with a useful caption, the description would give the search engine ample information to figure out what the image is about and to properly rank the page according to a user’s need. Keep in mind, there’s no use stuffing the description and tags with keywords, as search engines value useful information first and foremost.

Do Thorough Keyword Research

Keywords are an essential part of your SEO strategy. They help search engines determine most of what you’re aiming for in your page. Hence the reason they’re named “key” words. With the right keyword choices, you will see visitors flood your website. However, to get the most appropriate research for your chosen field, you’re going to want to do a bit of research. Taking any random keywords into consideration isn’t going to give optimal results.

It’s just as important that you have your keywords match your content. When you have page content that differs from the keywords that you want to rank for, the search engine isn’t going to lead visitors to the website as often as it could.

When you try to fit one too many topics within a single form of content, it gets difficult to tell whether the keywords are relevant or not. It’s recommended that a piece of content should cover one topic, as this makes it easier to pick out your main keywords. Plus, you can count on specialized content to meet the needs of your subscribers more so than something that brushes the surface of many topics.

Optimizing for Speed

It doesn’t take a marketing expert to figure out that slow web pages are strongly disliked by visitors. Australian website owners are taking note of user’s needs and website speed is becoming a top priority. Visitors want to be able to view your content and products without much delay, and any lagging or long queues will quickly be noted. A slow website will have fewer and fewer visitors over time, even if its other elements are well-optimized.

There are a few reasons that your website might be slower than it should be. One of these reasons is a huge number of HTTP requests. With every new element added to your website, you introduce another HTTP request and slightly slow down the website. The more you have, the slower you can expect your website to be. Having an extremely flashy website might look nice, but it’s not going to get you anywhere.

Designing the website for optimal speed, while also enjoying some interesting visuals is not an easy task. You would have to find an optimal balance between practical and visual elements, without losing out on either. This type of balancing will often require the help of reliable SEO experts in Sydney with design experience that includes optimization. A well-designed web page that’s pretty quick to boot will attract visitors and keep them on your website.

Check for Broken Links

The last of our list of common SEO mistakes we are going to address is having a visitor bounce rate. If someone visits your website and leaves pretty quickly, there must be something wrong with your design. One of the most common causes of this phenomena is the presence of broken links. If specific links don’t actually lead to a page, the visitor has no reason to remain on your website.

Search engines look pretty unfavorably on broken links, which is why they need to be resolved as soon as possible. To avoid having your website drop in rank, you’re going to want to regularly check for the validity of your website’s links. This is easily achieved with a link checker, so it’s a wonder that certain websites even allow this to happen. As long as you remember to check every once in a while, you should be able to avoid this problem.

Conclusion

It’s normal to make SEO mistakes when designing your website, especially when you’re dealing with something as complicated as SEO. All it takes is a few key slip-ups and your website rank can significantly drop within the blink of an eye. This is why you’ll want to protect your website’s rank by optimizing the design and content to fit your needs. A few small tweaks can lead to some amazing results, which is why they’re worth considering.

By |2023-10-05T14:25:48+00:00January 24, 2020|
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