Did you know that by 2019, video traffic will account for 80% of all consumer Internet traffic? While this number may sound aggressive, it actually makes a lot of sense when you stop to consider the content you interact with on a daily basis. Think about it: have you watched a YouTube video lately? Nearly 5 billion videos are watched on YouTube every single day. And what about your Facebook news feed? From cooking demos to cat videos, chances are it won’t take you long to find a video. Facebook generates 8 billion video views on average per day.
Video is a powerful force when used on social media because it increases engagement and drives visitors to your website. Once on your website, you can increase conversions using videos of your location, staff, testimonials, products, or services. In summary, video attracts more prospects, generate leads, and lands new clients.