Biggest Trend in 2015 Local Marketing: Mobile

The increase in consumers using mobile devices to connect, shop, and pay their bills online has been steady over the past few years, and it has already reached a tipping point. In fact, studies show that smartphone adoption will reach a mind-blowing 90% by the end of 2016. Why is mobile so popular, and why is it poised to be possibly the most important 2015 local marketing trend? Here are just a few reasons: People are using mobile devices for everything. People are finding phones [...]