At least once a week, we hear from a business owner who used to get results from their online marketing campaigns but can’t seem to generate leads, sales, or walk-in visits anymore. Eventually, they call us because they want to know what happened. More importantly, they want to know what can be done to move in the right direction.
Every business and situation is different, of course, but recharging a tired online marketing campaign almost always involves a handful of steps. In this article, we’re going to look at a few of the most common ones, one-by-one. Here is how you can start turning things around…
Understand the Problem
You can’t find solutions until you understand the challenges in front of you. That’s why at Brew City Marketing we often advise our clients to let us audit their existing websites. We study things like traffic patterns, search engine positioning, and technical coding to create a benchmark. Often, this one step will give us important insights into the real issues affecting their web presence.
See Things from a Buyer’s POV
If customers are no longer responding to your pages, messages, and campaigns, try looking at things from their point of view. Ask yourself what they would want or expect from a company like yours. See if you can figure out whether you’re delivering that on your website. In some situations, there might be a fundamental disconnect between what you’re promoting and what the market is seeking.
Try Something New
It’s easy to become stagnant in any area of your business, particularly if what you’ve done in the past has always worked. However, in the digital age, you should always be experimenting with new ways of attracting traffic from Google, advertising customers, or utilizing social media. In other words, if you aren’t growing you’re falling, so don’t be afraid to try new things.
Don’t Look for Quick-Fix Solutions
It’s, unfortunately, the case that business owners and executives will often make a bad situation worse by trying to find quick-fix solutions to their online marketing problems. By following fads and gimmicks, you just put off the inevitable investment of time or money that will eventually have to be made, all while falling behind your competitors in the process.
Start Getting Better Advice
Ideally, you would never reach a point where your online marketing campaigns need to be recharged. You would have a team of creative professionals monitoring your website and your business results. So, if it suddenly seems like you need to catch up just to match old levels of performance, that might be a good sign that you should start seeking out new advice.
Need Help Sorting Out Your Website and Online Marketing Strategy?
It can be difficult to find a winning formula on the internet, particularly if you aren’t sure why your website stopped working for you. Why not let the experts help you breathe new life into your e-commerce, lead generation, or local online marketing campaigns?
Contact our team today to set up a free consultation and let us show you exactly what we can do!