We’re in our seventh year of business and we’re hard at work on the 6th redesign of our website. While we don’t advise that our clients get a new website as often as we’ve done, it’s never a bad idea to consider an update. But when’s the right time to make a move? Here are 5 sure signs it’s time for a website redesign.
Your website looks outdated – Visitors have certain expectations of company websites, including a modern look and feel and user-friendly navigation. If your website still runs on Flash or it’s difficult for visitors to find what they’re looking for, it may be time for a redesign.
Your website isn’t responsive – These days, more Google searches happen on phones, tablets and other mobile devices than they do desktop computers. If your website doesn’t automatically adapt to the device it’s being viewed on (also known as responsive design), then you risk losing major business opportunities. A non-responsive website is a major reason, if not one of the most important reasons, to consider a website redesign.
Your website isn’t generating any leads – Your website serves one main purpose: convert traffic into leads and sales. If your site isn’t providing you with valuable leads, then your website is simply not doing what it’s supposed to do.
Your website isn’t user friendly – It goes without saying, but your website should be user-friendly. At minimum, this means your site should be readable and load relatively quickly. Additionally, your website should make it easy for visitors to find information about your company, including your services, prices and history.
Your website ranks low on the major search engines – Older websites tend to suffer from old technology, outdated content and content that’s overstuffed with keywords. None of these things endear your website to Google’s ranking algorithm. If your organic search engine rankings are low, then your website isn’t working for you. In other words, if your site shows up anywhere beyond page one on search listings, then it may be time for a website redesign.
If any of these five signs describe your website, it may be time for a makeover. The good news? Your reputation and search engine rankings can only improve from here! Are you ready for your update? Call us today at 414-208-0700.