In an ideal world, there would be no need for Search Engine Optimization (SEO). You would develop your website, write great content and receive a preferred ranking. Unfortunately, the world isn’t ideal and some websites must prove themselves in order to obtain better positioning. A good way for a website to overcome this obstacle is to increase its number of backlinks.
What Are Backlinks?
Backlinks (also called inbound links or external links) are links on other websites that point back to your own website. Search engines often count a website’s backlinks to help determine its search engine ranking, popularity, and importance.
Imagine you just moved to Milwaukee, and you go out and ask five random people on the street, “Who are the best roofers in town?” If all five of them answer “Community Roofers” then you’d be pretty confident that Community Roofing & Restoration is the best place to go. Backlinks work the same way. They tell the search engines where most people would want to go based on reputation.
How Do You Earn Quality Backlinks?
Earning quality links goes hand in hand with having a quality website that has tons of quality content. When you have a great website with great content, people will start to backlink you in their own content naturally. If you make seriously high-quality content, people will find it, read it, and link to it on their own websites.
They may have referenced your blog as a source in their own blog. When other people backlink you, it means they trust you as an expert in your industry. Google and other search engines see this and rank you higher as a result.
Sometimes people may mention your website without linking you. This is likely because you’ve created content they found to be useful, but they just didn’t add the backlink to your site.
There are tools to find mentions of your website or content that aren’t linked. It’s always a good idea to contact them to see if they’ll backlink you.
Bad Websites Don’t Get Backlinked …
Search engines don’t reward poorly made websites with random content. There is no proof that the website is trustworthy.
The best websites have many, if not all, of these characteristics:
- Brand awareness … you know who they are already
- Helpful … they answer your questions
- Quality … they provide you with valuable content
- Integrity … they follow through on promises
- Trustworthy … other people say good things about them
Backlinks act as proof that your website is a good reference for searchers when they’re looking for something. Making sure your website is always a great reference point to others in your industry not only makes your site better, but it helps Google connect searchers to what they’re looking for.
We Can Help You Get More Backlinks
Brew City Marketing employs a variety of SEO techniques to increase the number of backlinks to your site. However, the challenge lies in identifying where and how to obtain these backlinks. Simply building a backlink isn’t enough, it needs to have a high page ranking (PR) while relating to your niche market.
Sometimes, the best backlinks are free to build (time-consuming, but free), while other backlinks are bought. Brew City Marketing obtains backlinks in both manners. There are certain local websites that search engines recognize as “authority websites,” sites that hold more sway when identifying backlinks. This is a great example of how we intend to develop our clients.
Each month, as part of our SEO strategy, Brew City Marketing will create more backlinks for your website throughout the internet, making your site more relevant on Google, Yahoo, Bing, and other major search engines.
If you would like to discuss our strategies call Brew City Marketing 414-208-0700.