It’s never too late to put together an internet marketing plan that will help customers find you online, and a good internet marketing checklist can help.
If you’re unsure of the current state of your online presence, look at the website, SEO and social media checklists below. Answering these questions can help you get a handle on what you can do to improve your online marketing strategy in 2014.
Website Marketing Checklist
Does your website incorporate SEO?
Does your website have social sharing widgets so that it can be shared on social media platforms like Facebook, Google+ and LinkedIn?
Do you know why customers visit your website and what they want to find there?
Does your website have product and service content that visitors will find informative, interesting or useful?
Does every page of your website feature a compelling, easy-to-find call to action?
Does your homepage clearly communicate what your company does, and does it set you apart from your competition?
Do you update your website’s content to keep it interesting and high in the search ranks?
Search Engine Marketing Checklist
Have you researched who your top competitors are on the search engines?
Do you know what words and phrases customers use to try and find your business online?
Is each page of your website optimized for search engines?
Do you have an aggressive and proactive link building program in place?
Is your business listed with as many business directory listings as possible?
Do your filenames, directory names and titles include targeted keywords?
Does each page of your website have keyword-rich content?
Social Media Marketing Checklist
Are you creating and sharing content that is useful, informative, entertaining or in some other way engaging?
Do you post at least once a week to your blog? (You already have a blog, right?!)
Do you have a social media calendar to remind you of when to post to social media platforms like LinkedIn, Facebook and Google+?
Are you responding to online reviews and customer feedback?
Are you monitoring your reputation online, and reaching out to any negative reviews you get?
Are you thanking customers for reviewing you, sharing your content, and choosing you over your competitors?
Are you using social media to share specials with your followers?
Are you using social media to take advantage of trends and current events?
If you find yourself answering “no” to many of the questions above, contact us today or visit our website. We can help you build a Milwaukee internet marketing strategy that will have you saying, “yes, yes, yes!” in no time.