The results are in: The old days of “spray and pray” direct marketing campaigns are gone. Mobile platforms and improved mobile marketing analytics mean that local marketers can more efficiently use segmented communications and social messaging for increased ROI in targeted local marketing campaigns.
So, how can businesses capitalize on these opportunities, and how should they break up their contact lists to make their marketing messages more effective? Here are just a few ideas:
- If you have more than one location, connect with your customers via location-specific social media accounts and email lists.
- Personalize your messaging by incorporating information like recipients’ names or last purchases.
- Test sending more frequent but more relevant messages to smaller mailing lists.
And this is just the beginning. A good marketing team can effectively target groups based on age, location, profession, purchase history, and more.
Not sure what the best way to reach your customers is? Call 414-208-0700 or fill out our contact form today to see how our Milwaukee marketing team can help.
