Each style has its own common font: official, solid, academic, news, technical, futuristic, sophisticated, prestigious, etc. Learn to catch this fine line between the two.
Further, the construction of the text, its readability by means of intervals, paragraphs, the air in lines, sizes. Typography also touches on the issues of colour solutions in texts, on what background to write in what colour, how not to ruin your site even before its birth.
The psychology of colour in web design is generally a very responsible and extensive topic. Colour can convey everything: feelings, emotions, convey the most important things. Modern designers rarely (especially when it comes to commercial projects) experiment with colours, for most cases, they have already been selected and are working successfully. Here are a couple of examples:
- Sites dedicated to natural cosmetics or household chemicals are 60% green – this helps to associate them with nature;
- Hi-tech sites use blue – reliable and confident;
- if it is a culinary site, 70% will be beige, causing appetite and associations with airy cream;
- Yellow is energy, you need to look for it on sites about outdoor activities, sports, especially in combination with grey and turquoise.
Colour riddles: answers are near
There are many factors that affect how a person perceives information:
- Someone processes visuals more easily;
- It is better for someone to hear the information;
- And someone perceives phenomena exclusively tactile.
But with all this, the psychology of the influence of colour works in approximately the same way for everyone. This is due to the world around us, natural phenomena that have the same colour in all corners of the world.
For example, red is dangerous, white is pure, orange is warm, etc. Each shade has an emotional colour, so we can safely say that the psychology of colours in web design is not an empty phrase, but a working scheme.
As a web designer, what should you learn in this direction?
First, the psychology of the behavioural factors of various categories of users. You need to know: who is looking for it, why is looking for it, how they react to colour signals, etc.
Secondly, the rules for developing site design, taking into account the psychology of your specific target audience.
Third, the basics of colour coding information. For example, the most effective current methods are encoding by size, slope, brightness, spatial orientation, and shape.