When you’re looking for help filling a need that you don’t have a lot of experience with, where do you turn? Friends and family can be helpful at times, but one place you know can always turn to no matter what is the internet. Search engines have eliminated the inconvenience of not being able to find a quick answer to your needs and questions. In fact, more than 90% of online experiences begin with a visit to the user’s search engine of choice. This is why all successful digital marketing companies are now incorporating search engine optimization (SEO) into their strategy.
There are a number of methods that help businesses climb to the top of the first page of search engines. To determine what methods to use, it first needs to be determined if the business is trying to rank locally or nationally. Here is what you need to know when it comes to local SEO vs national SEO and who will benefit most from each.
The Main Differences
When comparing traditional, or national SEO vs local SEO you will find similarities along with some key differences. They both focus on enhancing your website’s activity within online search results to help customers find, contact, and give money to your business. The difference lies in how you are using SEO techniques to help people find you.
Local SEO Strategy
Local SEO techniques optimize your online presence to call attention to your website based on your specific location. So, if someone is looking for a business like yours nearby and your SEO efforts are working, you will pop up on top of Google when they make that search. This is why Brew City Marketing puts an emphasis on Google My Business optimization for local SEO. When properly maintained, Google will consider you to be one of the most relevant providers of the services you offer to local customers. We also utilize business listing sites that are the most relevant in our client’s industries to help them get attention from their main target audiences.
National SEO Strategy
National SEO drives website traffic and sales on a global scale making it only fit for companies that provide services on a national level. These efforts are most useful for businesses that aren’t necessarily aiming to make sales to a specific geographical area, but rather looking to spread knowledge of the business itself. National campaigns tend to be a more complex endeavor as the competition and playing field are a lot broader. This is why Brew City Marketing helps businesses with national SEO by focusing on what makes them the most relevant choice against the competition and building upon their brand.
How Can a Digital Marketing Company Help with SEO?
While you can learn a heck of a lot from the internet these days, search engine optimization is an ever-evolving field that requires the most current best practices to be effective. If you own your own company or are working a job that doesn’t leave much time for you to perform research and SEO maintenance on a regular basis, it is unlikely that your efforts will have a chance to be effective. SEO maintenance means creating regular, relevant content in multiple areas of the internet with high-ranking keywords. Then there are also the additional efforts and maintenance required based on whether you’re trying to accomplish local SEO vs national SEO.
If you’re just starting to familiarize yourself with SEO, it’s a good idea to work with a digital marketing company for at least the first year so you can learn how it works from the inside out. Doing so will allow you to watch and learn, and also have a dedicated SEO team you can turn to with questions about their efforts. Working with a digital marketing company will also provide you with the following benefits:
Google Algorithm Awareness
Google’s algorithm, in other words, google’s way to determine the most relevant webpages to display, updates its set of rules between 500 and 600 times a year. This is a big reason why search engine optimization is such a doozy to keep up with. Digital marketing companies that provide good SEO prioritize being an expert on Google’s most current algorithm at all times so they can pivot their techniques as needed.
Expertly Analyzed Competitor Research
While you may know who your main competitors are, businesses that are providing services in your industry and are tackling SEO successfully add a whole nother dimension to your competition. With dependable research tools, digital marketing companies know how to discover these businesses and determine what needs to be done to help you rank similarly or above those businesses for both local SEO and national SEO.
Keyword Integration In All of The Right Places
In order to rank on search engines, it’s essential that your website has high-volume keywords that are applicable to the services you provide inserted in all of the right places. While it may seem obvious what keywords you need to use, if they aren’t used enough or in correspondence with other keywords they won’t do anything. Certain keywords are also pointless to use because so many websites have them all over the place, making them nearly impossible to rank for. Digital marketing companies have the tools to analyze what keywords would be the most beneficial to use within your content and where to put them so they can perform well.
Experience Working with Businesses Like Yours
A company that has years of experience providing SEO services to a wide variety of industries will be the most supportive digital marketing solution you can find. Part of this is because they have had the opportunity to familiarize themselves with your business type and target audience. They have also already done a considerable amount of research on your competition and the most successful methods to use to help a business like yours rank. This is why it doesn’t matter if you’re looking for local SEO vs national SEO services, what matters is that you’re working with a company that is an expert in providing both.
Get Help with Local or National SEO Today
Brew City Marketing provides SEO services both locally and nationally for businesses looking to boost their internet presence. We have different levels of SEO efforts we provide on a monthly basis based on the investment you’re looking to make in your growth and whether you’re looking for local SEO vs national SEO. Reach out to us for more information on our SEO services and how we can help your business grow today.