Your website can have an incredible design with all of the bells and whistles to boot, but without thoroughly researched intentionally crafted content and a strong website content strategy, it’s impossible for your website to rank on search engines.

Content strategy plays an essential role in SEO (search engine optimization). This is why we put content research and strategy first for our Milwaukee SEO clients at Brew City Marketing.

The Best Digital Marketing Requires Dependable Content Strategy

To get how content strategy works, it helps to understand SEO from the ground up. SO, what is SEO? Search engine optimization services are digital marketing efforts that ultimately aim to improve your website rankings in search results. With these improved rankings, your website becomes more visible to your target audience, driving more qualified leads your way. In order to ensure your website follows the best SEO practices, a digital marketing company will create a custom strategy comprised of various SEO tactics, such as on-page, off-page, and technical SEO.

Google’s search algorithm uses more than 200 factors to rank websites

There are many contributing factors when it comes to SEO services and tailoring content so it performs well on the internet. Here is how we make sure the content we create for you boosts your website to the top of Google, bringing your unique target audience straight to your digital door.

Keyword Research

Keyword research allows us to create a list of words that align with your services and anything else that makes sense for your business to rank for. Every SEO content strategy should start with a dependable keyword research process. Once this is done we will have a clear understanding of what your target audience is searching for, allowing us to plug those keywords into your content so your customers are more likely to find you.

Site Navigation

Your website’s navigation structure is critical to a successful ranking because it helps Google ‘understand’ your site. This makes it easier for search engines to navigate through your pages and locate the items (or keywords) that your target audience is searching for. Bada-bing bada-boom, the search engine presents them your page, and they discover you as a solution to their inquiry.

We build SEO-optimized websites! Learn more here.

SEO Copywriting

The final essential aspect of content strategy is SEO copywriting. Whether it’s on your homepage, main service pages, or blogs, your content should be easy to read and encourage your audience to keep looking through your website. Along with that, it needs to use the keywords found in the most relevant keyword research possible and have backlinks incorporated so they can perform as traffic signals to Google.

High-quality content and link building are the two most important signals used by Google to rank your website for search.

Plugging in your keywords requires a certain level of finesse so their integration doesn’t become obvious and end up ruining the flow for the reader. Improperly plugged keywords can quickly make a body of text come off as poorly written, making a knowledgeable SEO writer an essential asset to a successful content strategy.

Boost Your Digital Presence with Dependable SEO Services

Our web design services paired with a custom-tailored content strategy is the most effective way to get your website the traffic it deserves. If you already have a website you love and your content just needs a boost, we can help. Set up a meeting with our SEO team to find out about:

  • SEO packages & pricing.
  • Our current SEO clients and the success they have found by partnering with us.
  • Your current SEO ranking and our content strategy recommendations.
  • Additional digital marketing services you would benefit from.