One of the biggest fears (and complaints) we hear is that it’s hard for new customers to trust what they see online, especially when it comes to small business websites. When you’re a huge corporation and everyone knows your name, it’s easy to get people to trust you.
But, when you’re a small business still building your name, trust can be much harder to come by.
That’s where blogging about new projects can help. Telling your customers what you’ve been up to — and giving them pictures that show the work that you’ve done — puts the proof in your pudding, giving your growing business the added credibility it needs.
Tips for Blogging about Projects
Like many things, blogging looks a lot easier than it is, so, if you’re not sure how to make the most of your blog, you’re not alone. If you’re going to blog about recent projects, here are a few tips to help get you started:
Did the project help your customer solve a unique problem? If so, let your readers know. Who knows what other waiting-to-be customers could use your problem-solving skills?
Paint the picture … with pictures. Sure, photographic “proof” isn’t right for all businesses, but it’s spot on for others. If there is a way to tell your story with images and video, why not give it a try?
Can I quote you on that? Just like with testimonials and reviews, a level of authenticity and credibility is added when someone agrees to let you use their words. If your clients have good things to say, why not share it? Ask for permission, and then put those kind words to use in your blog.
Have Bigger Things to Think About Than Blogging?
If you want to make the most of your website but your plate’s already too full to take on blogging, call us. As a full-service Milwaukee internet marketing agency, we can write and publish your blogs for you.