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What Exactly Is Schema?

What Exactly Is Schema? Structured data is a big topic, but we aren’t going to get into the technical nitty-gritty. If you’re interested in that, we recommend checking out schema.org or this guide on schema from BrightLocal. An easy way to understand schema is by thinking of it like sticky notes on your website. These notes tell Google what something is, where it belongs, and how it relates on your website. Here is an easy illustration that shows a few common structured data points.   [...]

By |2018-07-24T11:55:13+00:00July 24th, 2018|Milwaukee SEO|Comments Off on What Exactly Is Schema?

What You Need to Know About Schema

You may have heard recently about Schema. Basically, that’s short for “structured data,” and it has to do with the way search engines like Google read your website. It’s an important tool for local businesses who want to find customers online. We recently sat down with our SEO expert, Austin, to discuss the basics of Schema, the outlook of Schema in the next year, and why as a local business you should be implementing this strategy in your SEO efforts. Enjoy! Nick: So, let’s start at the [...]

By |2018-06-14T15:10:26+00:00June 14th, 2018|Uncategorized|Comments Off on What You Need to Know About Schema

We delivered a 834% ROI from one Facebook Ad. Here’s how:

What is ROI? Return on Investment. You've probably heard the term many times in business. Simply put, it’s the profitability of an investment compared to the original cost. When it comes to advertising, it’s important to evaluate ROI so that you can invest more of your budget into the channels that are reaping the highest return. We know that social media may seem overwhelming or unnecessary to some small business owners. However, we can promise you that it is neither! Social media needs to be [...]

By |2018-06-05T12:53:58+00:00April 26th, 2018|Uncategorized|Comments Off on We delivered a 834% ROI from one Facebook Ad. Here’s how:

Why You Should Choose a Local Web Design Company

Imagine you’re selling your home: would you hire a realtor in San Francisco to sell your home in Milwaukee? Probably not. A local realtor knows your area and your real estate market, intimately. The same can be said when you’re looking to hire a Milwaukee SEO or web design company. Why outsource your web design when experts are just a phone call or short drive away? If you’re a Milwaukee business owner in the market for a new website, consider the following benefits of choosing [...]

By |2018-03-15T16:04:36+00:00March 7th, 2018|Milwaukee Web Design|Comments Off on Why You Should Choose a Local Web Design Company

Should B2B Companies Use Social Media?

Should B2B Companies Use Social Media? Do you have a B2B business and struggle with whether or not you should invest resources in building a social media presence for your company? Perhaps setting up a LinkedIn page is intimidating, or you’re not sure how much of your marketing budget to invest in advertising on Facebook. Ultimately, you wonder if there is value in establishing a social media presence in the B2B space. For the answer, let’s look at the numbers. As of spring 2017, over [...]

By |2018-03-08T10:32:11+00:00March 7th, 2018|Social Media Milwaukee|Comments Off on Should B2B Companies Use Social Media?

Social Media Strategy for Small Businesses in 2018

Your Social Media Liaison in 2018 Today, one of the best tools we have available to help you reach customers is social media. Social media is everywhere. Now, businesses can use social media to know and target their customers better than ever before, from their zip codes to the websites they regularly visit to the products they are interested in buying. Are you ready to make the most of this tool for your small business? Today, we encourage you to set aside just 10-15 minutes [...]

By |2018-03-16T12:43:50+00:00March 7th, 2018|Social Media Milwaukee|Comments Off on Social Media Strategy for Small Businesses in 2018

4 Benefits of Facebook Advertising for Small Businesses

The Fans & Critics Over the years, Facebook advertising has developed its fans and its critics. There are some entrepreneurs who’ve built their small business from the ground up through Facebook advertising, and there are those that have tried the platform with infinitely less success. Like anything else in life besides death and taxes, Facebook isn’t a sure bet. Continuous testing and optimizing of any Facebook advertising strategy will always be essential. Still, Facebook has some key benefits that most other platforms simply can’t rival. [...]

By |2018-03-08T10:47:24+00:00March 7th, 2018|Social Media Milwaukee|Comments Off on 4 Benefits of Facebook Advertising for Small Businesses

How to Optimize Your YouTube Videos

  Half of 18- to 34-year old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator. YouTube is an awesome place to build a foundation for your video marketing strategy. Maybe you have a few videos all set and ready to go to be published on the second largest search engine, YouTube. Optimizing these 7 characteristics of your videos will help you make the best of your content. 1. Title The title is the first thing a user [...]

By |2018-03-08T10:48:48+00:00January 25th, 2018|Video Production Services|Comments Off on How to Optimize Your YouTube Videos

3 Ways Video Improves SEO

Can Video Help SEO? It’s a common question among marketers and businesses in today’s digital world. Can video help SEO and search engine rankings? Absolutely. But, simply embedding a few videos from YouTube into some of your web pages won’t do the trick. The process of using video correctly takes significant time, strategy, and effort to implement properly. Here’s how video helps your website fare better in the world of search. 1. Google Loves Video Google loves video because they see how users across the [...]

By |2018-03-08T10:50:30+00:00January 25th, 2018|Video Production Services|Comments Off on 3 Ways Video Improves SEO

6 Awesome Video Ideas for Your Small Business

THE RISE OF VIDEO By 2019, video traffic will account for 80% of all consumer Internet traffic. This number sounds aggressive but take notice of the content you interact with on a daily basis. Have you watched a YouTube video lately? Nearly 5 billion videos are watched on YouTube every single day. Have you checked out your Facebook News Feed in the past day or so? It won’t take you long to find a video on there. Facebook generates 8 billion video views on average [...]

By |2018-03-08T10:54:49+00:00January 25th, 2018|Video Production Services|Comments Off on 6 Awesome Video Ideas for Your Small Business
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