Project Description

PlanIT helps employers analyze and better understand their group health plans and coverage. When they asked for our help updating and modernizing their website, of course we said yes! Our team gave them a fresh new look backed by the world’s most powerful CMS – WordPress.

What We Did

  • Custom designed a new website
  • Updated content to be web-ready and search-engine friendly
  • Reorganized the site to reflect the unique detail and service PlanIT provides to its clientele

Results

  • After site update, there was a 40% increase in time spent on site per user
  • Since the update, 79% of traffic to the site comes from direct navigation or organic searches