Google AdWords, also known as Paid Search, works via an auction system. You select and bid for search terms for your product or service. Once you have paid for the term, the price of which is set by the top bidder, you develop a text-based advertisement for posting alongside the natural results, and then pay-per-click when users click on your ad and land on your website. The advantage to this type of marketing on the search engines is, with an effective buy, your ad can appear near or at the top of the results within hours.
If you’ve already done keyword research for your SEO efforts, these can be a good starting point. Once you’ve selected search terms to bid on, you need to choose the geographical range for which you’d like your ads to appear.
Brew City Marketing recommends Google AdWords in addition to organic SEO. It is a great product because we can get you on the first page of Google within hours! The downside is that more people click in the organic section, so it’s best to have a long-term strategy that is on putting you in both places. Call Brew City Marketing today to learn more.