Social Media

Now more than ever, customer retention is crucial for a thriving business. The Covid-19 pandemic has had a severe economic impact on small businesses. According to Business Insider, most small [...]

I've met plenty of small business owners that consider social media marketing an unproductive use of their time. Meaning there are plenty of companies out there still not participating in [...]

What is ROI? Return on Investment. You've probably heard the term many times in business. Simply put, it’s the profitability of an investment compared to the original cost. When it [...]

Should B2B Companies Use Social Media? Do you have a B2B business and struggle with whether or not you should invest resources in building a social media presence for your [...]

Your Social Media Liaison in 2018 Today, one of the best tools we have available to help you reach customers is social media. Social media is everywhere. Now, businesses can [...]

The Fans & Critics Over the years, Facebook advertising has developed its fans and critics. There are some entrepreneurs who have built their small business from the ground up [...]

  Half of 18- to 34-year old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator. YouTube is an awesome place to build [...]

Many businesses find Instagram confusing or a waste of time. However, with 600 million monthly users it remains an extremely popular, visually centered social platform that is fun, fast and [...]

When it comes to social media, every business wants to have an engaged audience and extensive reach. You work hard to get your brand in front of potential customers so [...]

  For the uninitiated, LinkedIn is a social network for the business community. LinkedIn provides a way for professionals to connect, making for a frictionless exchange of ideas, knowledge and [...]