Having a website privacy policy in your footer does not necessarily mean your website’s privacy settings are up to date.
Many business websites collect visitor information through Google Analytics, Meta Pixel, embedded YouTube videos, Google Maps, chat widgets, contact forms, online scheduling programs, and other third-party services. These technologies may use cookies, tracking scripts, or similar tools to collect information about website visitors.
As privacy requirements continue to change, businesses may need to disclose the technologies being used and, in certain situations, obtain visitor consent before information is collected.
A website privacy policy should accurately reflect what is happening on your website today, not what was happening when the policy was first added.
What Can Make a Website Privacy Policy Outdated?
A website privacy policy may become outdated when new tools, services, or tracking technologies are added to the site.
For example, your privacy setup may need to be reviewed after adding:
- Google Analytics or another analytics platform
- Meta Pixel or other advertising technology
- Embedded YouTube or Vimeo videos
- Google Maps
- Live chat or chatbot software
- Online scheduling tools
- Email newsletter forms
- Contact or quote request forms
- Payment processing tools
- Customer relationship management software
- Social media feeds or widgets
- Other third-party applications
Even a small website update can change how visitor information is collected or shared.
A generic policy or basic cookie notice may not accurately describe the technologies currently installed on your website, the information your business collects, or how visitor consent is managed.
What Information Does Your Website Collect?
Many website owners do not realize how much technology operates behind the scenes.
Depending on your website setup, information may be collected when a visitor:
- Opens a webpage
- Clicks a button or link
- Watches an embedded video
- Views an embedded map
- Submits a contact form
- Books an appointment
- Starts a live chat
- Makes a purchase
- Accepts or rejects cookies
- Interacts with an advertisement
Some information may be collected directly by your business. Other information may be collected by third-party providers whose technology is embedded in your website.
A website privacy review can help identify these tools and determine whether your policies and disclosures accurately describe their use.
Does Your Website Need a Cookie Consent Banner?
A cookie notice and a cookie consent banner are not always the same thing.
A basic notice may simply tell visitors that cookies are used. A consent solution may allow visitors to accept, reject, or manage different types of cookies before certain tracking technologies begin operating.
Whether your website needs a particular type of consent setup may depend on factors such as:
- The technologies installed on the website
- The types of cookies being used
- Where website visitors are located
- The information being collected
- How the information is used
- Whether the website uses advertising or remarketing tools
A cookie consent banner should also work with the technologies installed on the site. Displaying a banner without properly configuring the related scripts may not provide the intended privacy controls.
Is a Website Privacy Policy Enough?
A website privacy policy is an important part of a privacy setup, but it may not address everything happening on your website.
Depending on your business and website functionality, you may also need:
- A cookie policy
- Terms of service
- A disclaimer
- An end-user license agreement
- A cookie consent solution
- Additional disclosures within forms or other website features
The appropriate setup depends on what your website does, what technologies it uses, and how your business handles visitor information.
How Often Should You Review Your Website Privacy Policy?
There is no single review schedule that applies to every website. However, it is a good idea to revisit your privacy setup whenever your website or marketing technology changes.
You may benefit from a review after:
- Launching a redesigned website
- Adding new forms or scheduling tools
- Installing analytics or advertising pixels
- Starting a new digital advertising campaign
- Adding an e-commerce feature
- Changing email marketing platforms
- Embedding new third-party content
- Expanding into new geographic markets
- Updating how customer information is stored or used
Businesses should also periodically confirm that their policies, cookie banner, and consent settings continue to reflect the website’s current functionality.
Website Privacy Review and Setup Services
Brew City Marketing can review your website, identify the tracking technologies and cookies being used, configure your privacy policy platform, install applicable cookie consent tools, and integrate the setup with your website.
We use Termageddon to generate and maintain website policies so they can be updated as privacy laws change.
Whether you are setting up your privacy policies for the first time or already have an active subscription through Brew City Marketing, we can review your website and help make sure the current configuration reflects the tools being used.
Website Privacy Review Pricing
One-Time Review, Setup, and Implementation
This service includes the website review, policy configuration, implementation, and applicable updates.
Annual Termageddon Subscription
The annual subscription covers one website or application. You only need a new subscription if you do not already have an active Termageddon subscription through Brew City Marketing.
New to Brew City Marketing’s Privacy Services?
If you’re new to Brew City Marketing’s website privacy services, your initial investment will include website review, setup and implementation. It will also include the annual Termageddon subscription.
Already Have an Active Subscription Through Brew City Marketing?
You do not need to purchase another subscription.
Your review will focus on identifying new tracking technologies or third-party tools, reviewing your current privacy configuration, and making applicable updates. Should we identify work outside the scope of the review, we will discuss it with you before proceeding.
To learn more about pricing, please visit our website privacy and cookie consent page!
What Is Included in a Website Privacy Review?
1. Website Tracking and Cookie Review
We review your website for cookies, tracking scripts, embedded tools, forms, analytics programs, advertising pixels, and other third-party technologies that may collect visitor information.
2. Review of Your Current Privacy Setup
We review your existing website policies, disclosures, cookie banner, consent settings, and how your website communicates its data practices to visitors.
3. Privacy Policy Platform Configuration
We configure your account based on your business, website functionality, data practices, and applicable policy needs.
4. Policy Generation and Installation
We generate or update the appropriate policies for your business and add them to your website in a clear and accessible location.
5. Cookie Consent Banner Setup and Testing
When applicable, we install or update the cookie consent solution and test the setup to confirm that it is functioning properly on your website.
Policies Available With a Termageddon Subscription
Your business may not need every policy listed below. Brew City Marketing will help determine which policies and provisions may be appropriate based on your website and business activities.
Privacy Policy
A Privacy Policy explains what personal information your business collects, how it is used, and what rights may be available to website visitors.
Cookie Policy
A Cookie Policy explains how cookies and similar tracking technologies are used on your website.
Terms of Service
Terms of Service establish rules for using your website, products, or services. They may include provisions related to cancellations, shipping, refunds, returns, and acceptable use.
Disclaimer
A Disclaimer provides disclosures and limitations related to the information, recommendations, or claims presented on your website.
End User License Agreement
An End User License Agreement establishes licensing and usage terms for businesses offering software, applications, or other licensed digital products.
Cookie Consent Solution
When your website requires visitor consent, your subscription also includes access to a cookie consent solution.
The solution can scan your website for cookies, display consent options, and help manage visitor preferences.
Common Questions About Website Privacy Policies
Does every business website need a Privacy Policy?
Privacy policy needs vary based on the information a website collects, the technologies it uses, and the locations it serves. Websites that use forms, analytics tools, advertising pixels, scheduling programs, or other data-collection technologies may need disclosures explaining those practices.
Does Google Analytics affect my website’s Privacy Policy?
Google Analytics may collect information about how visitors find and use your website. Your Privacy Policy and cookie disclosures should accurately describe the analytics technologies installed on your site.
Do embedded YouTube videos use cookies?
Embedded videos may use cookies or other tracking technologies, depending on the platform and how the video is configured. These embeds should be included when reviewing your website’s privacy setup.
Is a Privacy Policy the same as a cookie consent banner?
No. A Privacy Policy explains how information is collected and used. A cookie consent banner may allow visitors to accept, reject, or manage certain tracking technologies.
Can I use a generic Privacy Policy template?
A generic template may not reflect the specific tools, forms, cookies, and third-party services used on your website. Your policies should be configured around your business practices and current website functionality.
Have Questions About Your Website Privacy Policy?
Not sure whether your website privacy policy, cookie notice, or consent banner is current? We can review your existing setup, explain what technologies are operating on your website, and help you understand your available options before any work begins.
Email support@brewcitymarketing.com to start a no-obligation conversation.
A Brew City Marketing representative will personally respond, answer your questions, and help you determine whether the Website Privacy Review and Setup service makes sense for your business. There is no obligation to move forward. The goal is to help you understand where your website stands and provide a practical privacy solution that better protects your business.
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Brew City Marketing is not a law firm and does not provide legal advice.
The privacy policy and cookie consent platform helps generate and maintain website policies. Businesses with specific legal questions should consult a qualified attorney.
Brew City Marketing is a Milwaukee-based digital marketing and web design agency helping businesses grow online since 2009. Our team specializes in custom WordPress development, data-driven SEO strategies, and advanced AEO/GEO frameworks that improve visibility across Google Search, Maps, and AI-powered search experiences. Through ongoing marketing programs and a focus on long-term results, we make digital marketing clear, effective, and accessible for businesses throughout Wisconsin and nationwide.
