When you’re allocating your media dollars, deciding whether or not you should include a social media marketing plan can be tough. On the one hand, according to a 2013 Gallup survey, 35% of American consumers’ purchasing decisions are influenced to some degree by social media. But then again, that same survey revealed that 62% of Americans don’t think that their purchasing decisions are influenced at all by social media. So, what’s a smart marketer to do? Although there are no firm answers, the best way [...]
At Brew City Marketing, a lot of clients ask us about Twitter. Questions vary but most want to know if they should set up an account. If they already have an account, they want to know what to post and how often. The answer is simple, you need a strategy. Creating a strategy, however, is not so simple. Click on the image below for an informative guide (created by Twitter) that will help you develop, or fine tune, your strategy.
Here is a simple checklist designed to help you optimize your Facebook Business Page by choosing the right settings and effectively set up each feature. Set Cover Photo Photo size: 851 X 315 pixels Image should represent your brand personality Do not include price, contact information or any other forbidden content Upload Your Profile Picture Photo size: 180 X 180 pixels, scaled down to 32 X 32 pixels for thumbnail Use logo or icon – whichever fits better into a square Test profile picture and [...]
Learn how businesses - just like yours - are using Social Media to stay ahead of the competition! Whatever your experience or inexperience, this course will help to advise you about what you should and shouldn't be doing on today's most-popular social networks. You will learn about the different social media outlets, how they should be used, what you need to get started, and how to continue to grow. This course is perfect for a novice who is just starting to learn about social media. [...]