When you’re allocating your media dollars, deciding whether or not you should include a social media marketing plan can be tough. On the one hand, according to a 2013 Gallup survey, 35% of American consumers’ purchasing decisions are influenced to some degree by social media. But then again, that same survey revealed that 62% of Americans don’t think that their purchasing decisions are influenced at all by social media. So, what’s a smart marketer to do? Although there are no firm answers, the best way [...]
At Brew City Marketing, a lot of clients ask us about Twitter. Questions vary but most want to know if they should set up an account. If they already have an account, they want to know what to post and how often. The answer is simple, you need a strategy. Creating a strategy, however, is not so simple. Click on the image below for an informative guide (created by Twitter) that will help you develop, or fine tune, your strategy.
In January 2012, Facebook transitioned to something called Facebook Timeline. This new change to their service was aimed at presenting information in a more scattered, curated format. One complaint that individuals and businesses often have about Facebook, or any other social media platform, is that it changes too frequently. Indeed, when it comes to social media, it seems that every week there is a new contender, new platform or new update to manage. The fact is, Facebook remains the standard and is still one of [...]
Learn how businesses - just like yours - are using Social Media to stay ahead of the competition! Whatever your experience or inexperience, this course will help to advise you about what you should and shouldn't be doing on today's most-popular social networks. You will learn about the different social media outlets, how they should be used, what you need to get started, and how to continue to grow. This course is perfect for a novice who is just starting to learn about social media. [...]