As a leading digital marketing agency in Milwaukee, we offer a wide range of work, including SEO site audit services, to help businesses like yours increase their online presence and generate more leads. Here, we will delve deeper into our SEO site audit services, explain what is included in the report, and how it can benefit your business.

What is SEO and How is the Methodology Changing?

SEO, or Search Engine Optimization, is the practice of optimizing your website and online presence to rank higher on search engine results pages (SERPs). The ultimate goal is to increase your website’s visibility, attract more traffic, and generate leads. The methodology for SEO is always changing based on Google’s algorithm updates and best practices. Google’s algorithm updates aim to provide users with the best possible search experience, and this means that SEO strategies need to keep up with these changes to remain effective.

At Brew City Marketing, we are committed to staying up to date with the latest SEO trends and updates, to ensure that we provide you with the most effective service possible. While you may be engaging in some SEO efforts, it’s important to note that without the right insights, these efforts may not be having the desired impact on your website’s performance. This is where our comprehensive SEO audit comes in. Our audit not only uncovers any underlying issues that may be impacting your website’s performance but also provides additional insights and recommendations that can be used to optimize your SEO efforts. With our expertise and attention to detail, we will help you maximize the effectiveness of your SEO strategies and achieve your goals.

What’s included in Your Personalized SEO audit?

Your personalized SEO site audit is a comprehensive report that provides an in-depth analysis of your website’s performance. The report identifies areas of improvement and potential optimization opportunities that can help you rank higher on search engines and attract more traffic to your website. Our SEO site audit includes:

A Full Website Audit.

This area of the report highlights your website’s web traffic, functionality errors, core web vitals, and items that are holding your website back from ranking well. The report also identifies the issues that are causing poor user experience and recommends ways to improve them.

Organic Competitor Analysis.

This analysis helps us benchmark your website’s performance against your competitors, identify potential gaps, and develop strategies to outrank them.

Top-ranking Keywords.

Keyword research is the analysis of your current top-ranking keywords, their performance, and opportunities to optimize them. It helps us understand the type of keywords that drive traffic to your website and develop a tailored SEO strategy.

Speed and Performance Test.

Speed and performance testing evaluates your website’s loading speed, user experience, and performance. It also identifies the issues that are causing slow loading times and recommends ways to improve them.

Observations and Findings.

This area of the report highlights the findings and observations from all the above reports, giving you a detailed analysis of your website’s current state.


Based on the above information, we provide you with a detailed recommendation report that outlines the steps you need to take to improve your website’s ranking and performance. Recommendations may include content development, GMB optimization, on-page optimization, coding adjustments, backlinking, and more depending on site health.

SEO Audits: Benefits and Examples

Our SEO audits provide you with a roadmap for improving your website’s performance, ranking, and user experience. By identifying areas of improvement and opportunities for optimization, we develop a tailored SEO strategy that aligns with your business goals. For example, we might recommend content development to improve your website’s relevancy and drive traffic, GMB optimization to rank higher in local search results, and backlinking to build a strong backlink profile and domain authority.

Our SEO audits can also help you save time and money by prioritizing the SEO strategies that will have the most significant impact on your website’s ranking and performance. By developing a personalized SEO strategy, we help you avoid the generic SEO strategies that may not be suitable for your business and focus on what works best for you.

Continued Evaluation and Adjustment of Your SEO Strategy

At Brew City Marketing, we don’t just set up an SEO strategy and leave it at that. We understand that ongoing evaluation and adjustment are crucial to achieving your business goals and remaining evergreen on Google. Our team will continually monitor your web traffic and activity and adjust our strategy to ensure you’re getting as much benefit from our tactics as possible.

We will use various tools to track and analyze your website’s performance, such as Google Analytics and SEMRush. These tools help us monitor your website’s traffic, conversion rates, and keyword rankings. Based on these metrics, we can adjust our SEO strategies to improve your website’s performance and achieve your business goals.

Our SEO audit services provide you with a comprehensive analysis of your website’s current state and a roadmap for improving its ranking and performance. Our team of SEO experts will work with you to develop a tailored SEO strategy that aligns with your business goals and continuously evaluate and adjust our tactics to ensure you’re getting the best possible results. 

The Importance of Partnering with a Milwaukee Digital Marketing Company for SEO Services

Partnering with a local digital marketing company like Brew City Marketing has several benefits. Firstly, we have a deep understanding of the local market and can help you develop a localized SEO strategy that resonates with your target audience. Secondly, we offer a more personalized experience, with face-to-face meetings and regular updates on your website’s performance. This helps us build a relationship with your business and work together to achieve your goals. Thirdly, partnering with a local company allows you to support the local economy and build relationships with other businesses in your community.

Contact Brew City Marketing Today to Learn More About Our SEO Audits

We are passionate about helping businesses like yours grow their online presence and generate more leads. Our SEO audit services are just one of the many ways we help businesses achieve their goals. If you are interested in learning more about our SEO audit services or any of our other digital marketing solutions, contact us today.