This is the first post in Why WordPress?, an original blog series about the benefits of WordPress and how it’s “gone to work” for actual Brew City clients. Next time, we’ll be talking about how WordPress allows your website to grow as your business does. Follow our blog to keep up with every post in the series!
Search engines like Google, Bing and Yahoo love WordPress websites. Why? To put it simply: WordPress was built to encourage search engines to crawl your website for content–and keep them coming back for more.
Here’s how WordPress does it.
Search Engine Friendly URLs
A client of ours chose to go with a DIY-website builder, but needed help with on-site SEO. When we logged on to help with on-site optimization, we quickly realized that it wasn’t anywhere near the level of optimization that can be achieved with WordPress. Specifically, we couldn’t create permalinks for each blog post and page–a must for SEO. In contrast, WordPress allows for the creation of permalinks or search engine friendly URLs, making for very precise search engine optimization and easy indexing.
The code behind WordPress is flawlessly “clean”, making it super easy for search engines to read and index a given website’s content. Additionally, each page, post, and image can have it’s own meta tag, keywords, description, and title. These same items can also be optimized for specific keywords.
WordPress automatically “pings” search engines to notify them of any updates or changes you make to your website. Pinging gives your website visibility and ensures that new content is indexed quickly.
WordPress has an extensive plugin library with many more new plugins being added every day. SEO plugins, in particular, help to extend the built-in SEO capabilities of WordPress. At Brew City, we often use Yoast SEO, but there are many out there that help improve search engine indexing and performance.
Powerful Content Management
WordPress was originally created as a blogging platform, which is great for SEO. Search engines love the type of fresh, new content that’s frequently shared on blogs. WordPress makes it easy by having blogging capabilities already built into the software and allowing for easy integration.
Other platforms do a great job of making your website visible to search engines, but in our experience, no platform does it better than WordPress. When it comes to clean code and built-in SEO capabilities, WordPress is definitely king.