How Often Should You Refresh or Renovate Your Business Website?

The rapid pace of change in the Internet marketing industry makes it hard for business owners and executives to know when it's time to update their business website… or overhaul it completely. For some, it's a matter of keeping up with competitors, which means frequent changes and new designs. Others like to wait until they absolutely need to make a change, since websites get outdated quickly and can be expensive. Unfortunately, neither approach is ideal, since it can cost a lot of money to constantly [...]