Are social media mistakes hurting your online potential? All too often, small businesses make bad social media choices without realizing the damage they can do. In fact, even just a few social media mistakes can completely sabotage your small business internet marketing plans.
Here are just a few online practices that can ruin your online presence:
Being all sell, all the time. If the only messages you share are sales messages, you will quickly lose goodwill and followers. Instead, find information that is relevant to your business that will be engaging, entertaining, informative or helpful for your audience.
Being inconsistent. Don’t provide an avalanche of blog posts and tweets one month and then disappear the next. Slow and steady is better than fast and furious if you’re not going to be able to keep up with the pace you set.
Forgetting to listen. Listening to your customers, followers and feedback may be the most important thing that you can do to create a successful social media marketing campaign. Don’t just talk: converse.
Ignoring bad reviews and feedback. Show that you genuinely care about your customers’ experiences by owning up when you mess up and making it right.
Taking on too much at once. Don’t create a slew of profiles that you cannot keep up with. Instead, start with one social media platform, master it, and then add another. Take baby steps and you’ll set yourself up for success.
Deleting negative comments. Deleting negative comments is a great way to draw a lot of negative attention to your business. Unless it is absolutely necessary, don’t do it, and try to find another way to turn the situation around.
Bad mouthing the competition. Bad mouth the competition and you could not only open yourself up to a lawsuit, you could offend a potential customer. Let your service speak for itself and let your customers do the talking for you.
If you’re ready to see social media work for you, contact us or visit our website at brewcitymarketing.com. We can help you build a Milwaukee social media strategy that avoids these common social media mistakes and helps you build your business using the power of social media.