A successful Milwaukee area nonprofit, the mission of Vital Voices for Mental Health is to advocate for excellence in mental health and substance use treatment services through the voice of the populations it serves. Brew City Marketing helped design a website for Vital Voices that not only positions Vital Voices as a leader in mental health and substance abuse services but also as a friend and ally to all who seek their assistance.
As always, we started with aesthetics. We chose a calm, blue-green color motif that calls to mind serenity and peace. Next, we reorganized the navigation, making it easy for visitors to get the help they need but also to donate and volunteer their time. The result: less clicking and searching for the end user and a 110% conversion rate. With a custom WordPress CMS at their disposal, Vital Voices are now equipped to easily share their success stories and expertise with their online audience.