Miss Mary’s goals were to update their current website and optimize usability and interactive elements. They also aimed to feature their new line of mixes while emphasizing their pride in producing all-natural bloody mary mixes without preservatives. We developed visual brand identity while ensuring brand consistency and appealing towards corporate buyers as well as target audience and retail market. They wanted their customers to be able to purchase their products with a click of a button. The online store offers different package deals as well as Miss Mary’s clothing line.
BCM DESIGN SOLUTIONS:
- Updated visual identity for a fresh look and feel while maintaining existing branding
- Added sections to promote new products (Paloma and Margarita mixes)
- Updated layout from the former site to emphasize usability
- Included a variety of site-wide CTAs to encourage user engagement to convert site visitors into sales as well as cross-links to social media platforms to increase social media digital presence
- Created online shopping for consumers