Asheville Personal Injury Website Redesign

User experience can make or break your website, so having an efficient site is extremely important. McLendon Law, a legal practice based in Asheville, North Carolina, needed a website redesign that reflected the depth of their services and provided a seamless experience for potential clients. The original site lacked modern design elements, had an outdated layout, and didn’t fully communicate the firm’s focus areas. Brew City Marketing developed a fresh, user-friendly website that strengthened McLendon Law’s digital presence and made essential legal information more accessible.

Challenges and Goals

An intuitive, modern, and search-optimized website was essential to attract more clients and enhance user experience. The previous site’s outdated layout made navigation difficult, preventing visitors from easily accessing legal services. Improving usability with a streamlined structure, building trust through a professional design, increasing search engine visibility, and ensuring clear, engaging content were key priorities to better showcase McLendon Law’s expertise

Solutions Implemented

• Redesigned Navigation: Streamlined the menu to direct users efficiently to practice areas, contact information, and resources.
• Customized Web Design: Developed a unique and modern website design that integrates Asheville’s mountainous landscape, reflecting the firm’s local roots and approachability.
• Professional, Engaging Aesthetic: Incorporated modern fonts, calming colors, and a structured layout to enhance readability and user experience.
• SEO Optimization: Integrated strategic keywords throughout the site to boost online visibility.
• Mobile-Friendly Design: Developed a responsive site that works smoothly on all devices.
• Clear Service Pages: Created well-organized pages for each practice area, making it easy for visitors to understand McLendon Law’s offerings.
• Contact Accessibility: Added call-to-action buttons and an intuitive contact form to simplify client inquiries.

Results and Impact

• Improved User Experience: Visitors now have a smoother browsing experience with structured content and intuitive navigation.
• Stronger Search Engine Presence: The optimized content has contributed to better rankings for relevant legal searches.
• Higher Engagement: The site design and content updates have increased visitor interaction and time spent on pages.
• More Client Inquiries: Enhanced accessibility to contact forms has led to increased inquiries from potential clients.

Ready to Elevate Your Website?

Brew City Marketing specializes in developing great custom websites that drive results. A professionally designed site plays a crucial role in helping businesses establish credibility and connect with their audience. Reach out today to discuss our website redesign services and how we can develop an online presence that works for your business.