Project Description
McLendon Law, based in Asheville, NC, stands as a distinguished law firm specializing in various legal fields with a recent focus on Personal Injury Law. Founded by Maria McLendon, the firm prides itself on delivering diligent legal representation rooted in integrity and local insight. With a desire to expand its client base and showcase its new services, McLendon Law recognized the need for a digital transformation to reach and engage potential clients more effectively.
Challenge: Redesigning for Modernity and Functionality
The firm approached Brew City Marketing seeking modern and distinctive web design services that would set it apart from typical legal websites. Maria McLendon emphasized the importance of incorporating a mountain graphic, symbolizing her connection to Asheville, while also needing to highlight her new qualification in Personal Injury Law. The goal was to create a website that not only resonated with the local community but also supported her aim to increase case intake.
Our Solutions
- Customized Web Design: Developed a unique and modern website design that integrates Asheville’s mountainous landscape, reflecting the firm’s local roots and approachability.
- Personal Injury Focus: Featured the new Personal Injury Law services prominently, ensuring that potential clients are aware of McLendon Law’s expanded offerings.
- Client Engagement: Enhanced the website with clear calls to action and optimized site navigation to improve user experience and facilitate client inquiries.
- SEO and Content Strategy: Implemented a targeted SEO strategy to increase the firm’s visibility online, particularly in searches related to personal injury cases in Asheville.