Backlinks, directory sites, onsite links, page titles, meta-tags – If you are actively involved with search engine optimization (SEO), then you’re probably familiar with these terms. They are all necessary to elevate your website on search engine rankings–but there’s something missing from this list.

Helpful content is the most important part of SEO. What good is having great code and a bunch of links if you end up on a website with poorly written content or no content at all?

Okay, let’s dig a little deeper. So everyone knows you need content that relates to your business, products and services. And most people even know that you should have keywords in the content so search engines can find you. Well, yes, but there’s a bit more to it than dumping keywords on your site. They need to be strategically placed.

For example, which one of these sentences read better:

Brew City Marketing is a Web Design company in Milwaukee.

Brew City Marketing Web Design Milwaukee.

The one that is grammatically correct, obviously. If your content can maintain a solid and easy-to-read flow, it is more likely to create a better response from the end user.

So, how does this translate into better rankings? Well, most search engines rank content on how users react to it. If users find your website often, but don’t spend a lot of time clicking around, you will not rank as highly. Google uses its own analytics report to identify these trends and a website with good conversions and low page turnover will get a boost in rankings over a website with good conversions and high page turnover.

In summary, it makes sense to focus on good, well written content so that the search engines find you, and the end users identify with you!

Brew City Marketing, Milwaukee SEO company, focuses on developing good content focused on users and how they will interact on your website.

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