Just about every business has an online presence these days. However, not every business takes the time to ensure that their website is accessible to everyone.

In 2018, more than 2000 website accessibility lawsuits (a 177% increase from 2017) were filed, emphasizing the increased importance and focus on ADA compliance. No matter the size of your company or customer base, you can’t afford to ignore ADA compliance. If your website isn’t ADA compliant, we can help! Brew City Marketing will work with you to provide a recommended plan for your business.

What is ADA Compliance?

In September of 2010, The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design. These standards apply to commercial and public entities that have “places of public accommodation” – which includes the internet. ADA compliance means that your website is as easily accessible as possible to Americans with a range of disabilities.

This law affects:

  • Private employers with 15 or more employees
  • Businesses that operate for the benefit of the public
  • Americans with disabilities as well as their friends, families, and caregivers

Why Your Website Should Be ADA Compliant

An inaccessible website can grow into a major source of problems and missed opportunities for businesses. According to the Centers for Disease Control, approximately 61 million people, or 1 in 4 adults in the U.S., live with a disability. Not only will you risk lawsuits and substantial fines with a non-compliant website, but this can also be very damaging to your brand. That’s why it’s important to protect yourself against this action by providing users with the same experience and level of accessibility.

How Your Company Can Comply With the ADA

Customers with disabilities should be able to interact online with ease. Brew City Marketing will help to make your website ADA accessible to users across the U.S. by following Web Content Accessibility Guidelines (WCAG). You’ll benefit from having web content that is perceivable, operable, understandable, and robust.

If you already have a WordPress site, then you have an easy solution to becoming ADA compliant. We utilize WP Accessibility Helper to help solve issues such as font size, contrast, image alt texts, and much more. This plugin will audit your site and add tools that visitors can use to make your website more user-friendly.

Understanding International Accessibility Standards

To remain globally compliant, it’s essential to consider international standards like the European Accessibility Act (EAA), which mandates specific accessibility requirements for digital services accessible by EU consumers. This includes avoiding temporary fixes, such as accessibility overlay widgets, which are insufficient for compliance.

Additionally, the EAA has significant implications for various U.S. businesses engaging with the EU market. This act applies to U.S. hospitality destinations like hotels that offer online booking to European visitors, e-commerce companies that sell goods to EU citizens, SaaS companies with web-based software utilized by EU customers, and mobile app providers with applications available in the EU market. Adhering to these regulations ensures that businesses maintain accessibility compliance not just domestically but also in their international operations.

Enhancing Accessibility with AudioEye

At Brew City, we collaborate with AudioEye, a leader in digital accessibility solutions. This partnership enhances our commitment to creating universally accessible websites, ensuring all users, including those with disabilities, can navigate and interact seamlessly. For a detailed understanding of how AudioEye can transform your website’s accessibility, please refer to the attached comprehensive guide.

Brew City Marketing is Your ADA Compliance Solution

Are you ready to protect your business and open your website to the world? ADA compliance setup is a service that we’re happy to provide for our customers. We know it works because we do it ourselves. If you’re interested in seeing it in action, simply press the wheelchair button in the upper lefthand corner of the screen. This will open up an accessibility helper sidebar that allows you to resize the text, invert colors, and change a variety of other settings.

Our experienced web design team is ready to ensure that your site meets ADA standards. Learn more about how our team can assist you by contacting us online or calling us at 414-208-0700 today!