General Needs Analysis Form

General Information

Please provide some general information about your company, your industry, and your target market.

Company or Organization

Name

First Last

Email

Phone

Address

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Industry

Type of Organization

Provide an overview of your company or organization.

Describe your target audience and geographic markets. Please be as detailed as possible and include information such as age, profession, education level, gender, knowledge about your products or services, etc).

Describe your current marketing program. How does your company generate new business?

Please provide a list and a description of your company’s products and services.

Web Design & Development Information

Let us know what type of website development you seek and the purpose for your new website.

Will this be a new website or a redesign of an existing website?

New website
Website redesign

What is the URL of your existing website?

What is the purpose or main objective of the new website?

To provide information to current and potential clients.
To promote and market your organization’s services.
To allow customers to interact with your organization (e.g. submit requests, view applications, track orders).
To provide easier access to your organization’s services (e.g. get insurance, obtain quote online, view order status, submit application).
To sell products/services (i.e., generate revenue)
Don’t know
Other

List the websites of any companies that you like or admire.

Website Content

Help us gain a basic understanding of what you envision for your new website, content-wise.

Approximately how many pages will your new website consist of?

Indicate your desired website navigation (e.g. Home, About, Contact, Directions)

Please state any additional features or pages for your new website. (e.g. calendar, booking function, social media feed)

What are the main "Calls to Action" on the website? (e.g. actions visitors to the website should take)

What are your company's primary value propositions? (i.e. an innovation, service, or feature intended to make your company more attractive)

Competitors and Industry Leaders

Please list your company’s competitors and/or industry leaders and their websites.

What sets your company or organization apart from its competitors?

Metrics

Please select the metrics you will use to track the success of your website and online marketing. Check all that apply.

Growth of Traffic to the Website
Average Number of Pages Viewed
Incoming Phone Calls
Social Media Connections & Engagement
Orders Generated Online
Time Spent on the Website
Number of Quote/Contact Req. Forms Received
Emails Sent from the Website
Growth of Email Newsletter Subscribers

Other Information

What is your timeline for this project?

What is your budget for this project?

Please select any other digital marketing services you may be interested in:

Please include any additional info or comments.