How Google Ads Can Grow Your Business

Google Ads (also called PPC or pay-per-click advertising) is one of the fastest ways to generate leads and sales online. Unlike SEO, which builds visibility over time, Google Ads can put your business at the top of search results within days.

Whether you’re a local service provider in Milwaukee, a healthcare practice with multiple locations, or a professional service with national clients, PPC advertising connects you with people who are ready to act.

Below are answers to the most frequently asked questions about Google Ads and PPC management.

What is Google Ads, and how does it work?

Google Ads is a paid advertising platform that places your business at the top of search results. You bid on keywords, create ads, and only pay when someone clicks. This makes it a cost-effective way to reach customers who are actively searching for your services.

Budgets vary depending on industry, competition, and goals. Many small businesses spend between $1,000 and $10,000 per month. You don’t always need a huge budget to be effective — what matters is efficiency. Our focus is on maximizing return on investment, not just spending more on clicks.

Google Ads can work for almost any business, but it’s especially effective in industries where customers actively search before they buy. We see the strongest results for:

  • Contractors & Home Services — roofing companies, HVAC contractors, plumbers, landscapers, tree services, driveway replacement, and deck builders.
  • Healthcare Practices — medical weight loss clinics, dental offices, chiropractors, physical therapy centers, and clinics.
  • Professional Services — law firms, accounting practices, financial advisors, and consultants where trust and visibility are critical.
  • Construction & Industrial Companies — demolition contractors, commercial builders, equipment rental providers, manufacturers, and fabrication shops.

These industries succeed when they work with a Google Ads agency because their customers are already searching with high intent (e.g., “emergency plumber Milwaukee” or “concrete demolition company near me”).

Google Ads can generate traffic and leads quickly after launch. Unlike SEO services, which build gradually, PPC offers immediate visibility while your long-term strategy develops in the background.

If your customers search online before making a purchase, whether they’re homeowners, patients, or B2B decision-makers, Google Ads can be a strong fit. We evaluate your goals, budget, and competition to make sure PPC is the right channel for you.

Our PPC management covers every detail, including:

  • Keyword and competitor research
  • Campaign and ad group setup
  • Ad copywriting and testing
  • Bid strategy and budget optimization
  • Conversion tracking and reporting
  • Ongoing refinements to improve ROI

Yes. PPC campaigns can target by city, county, ZIP code, or radius. For example, if you’re a roofing contractor in Waukesha or a medical practice in Milwaukee, we can ensure your ads show only to people searching within your service area.

Yes. Google Ads can be scheduled to run your ads only when your audience is most active. For example, weekdays during business hours or evenings when homeowners are more likely to be online. This helps reduce wasted spend and increases relevance.

Yes. Your Google Ads account and all of its data belong to you. We manage campaigns transparently, so you always have access to performance metrics and retain full control of your advertising account.

Campaigns should run long enough to gather meaningful data and optimize performance. While short tests can provide insights, most businesses see stronger results when campaigns run for at least a few months, allowing time for adjustments and learning.

 If you pause your campaigns, visibility stops immediately. Unlike SEO, which maintains momentum, Google Ads traffic disappears once ads are turned off. That’s why many businesses combine PPC with SEO to achieve a balance between short-term visibility and long-term growth.

EO builds long-term visibility in organic search results, while Google Ads provides immediate paid visibility. Many businesses benefit from running both: PPC delivers quick leads, while SEO establishes lasting authority and lower-cost traffic.

Learn more in our SEO Services FAQ

Google Ads target people actively searching for services, while Facebook Ads target users based on demographics and interests. Both can work, but Google Ads captures higher-intent leads who are closer to making a decision.

Success depends on your campaign goals. Some campaigns are designed to generate leads and conversions, while others focus on visibility and brand awareness. We track key metrics, including clicks, cost per lead, and conversions. Reporting is always transparent and aligned with your objectives, so you understand exactly how your campaigns are performing.

We use negative keywords, geographic targeting, and ongoing optimization to ensure your ads only reach qualified audiences. This approach reduces wasted clicks and maximizes conversions.

Yes. Many B2B and industrial buyers use Google to research solutions. PPC campaigns allow you to target decision-makers searching for terms like “commercial concrete cutting” or “manufacturing supplier Wisconsin,” putting your business in front of them at the right time.

We’re a Milwaukee digital marketing agency with national reach, trusted by contractors, healthcare practices, industrial firms, and professional services. With years of experience managing campaigns across industries, our team focuses on efficiency, transparency, and results. We truly want to see your business grow, and we work hard to make that happen.

Grow Faster With Google Ads

Google Ads is one of the most effective ways to generate leads quickly and efficiently. Whether you’re a Milwaukee-area business targeting local customers or a professional service reaching a national audience, PPC puts your business in front of people who are ready to act.

Looking to get started? Contact Brew City Marketing today to learn how our Google Ads management services can grow your business.