If you own a business, having a website with finely curated content that performs well is a necessity. What do we mean by ‘performs well’? So many websites purely function as placeholders, only visited by those who know to look for them. However, when done right, your website can attract and inform prospective customers what you do and why they should utilize your services. With an expertly designed digital marketing strategy, particularly website accessibility and search engine optimization (SEO), your customers will find your website online when they’re searching for the services you provide. One dependable way to reach your local customers is by signing up for and continuing to optimize your Google Business Profile.

Keep reading to learn more about why Google Business Profile is good for SEO and how we can help you get the most out of the platform!

What is Google Business Profile?

Google Business Profile (formally known as Google My Business) basically provides a free way for you to create a business listing on Google. When you have GMB for your company, it’s one of the first things that shows up when someone performs a search for you online. It lists your company name, business hours, address, phone number, and any other information that’s relevant to your operations. More options that are available to fill in via GBP include:

  • Holiday and special hours
  • Service area
  • Website
  • Appointment scheduling
  • Products
  • Services
  • How the business identifies themselves (women-owned, black-owned, veteran-owned, etc).
  • Safety and accessibility information
  • Amenities
  • Crowds that are welcome (LGBTQ+ friendly, safe space for all, etc).
  • Photos
  • Posts (such as updates about awards or service offerings)
  • Reviews
  • And more

This is why Google Business Profile optimization is good for SEO because it gives you all of the means to create a presence and plug in the keywords that will bring your tailored audience straight to you. You even have the ability to track ‘insights’ regularly, which show you how many impressions, clicks, and subscribers your listing has gotten over a set period of time.

This is what an optimized GBP listing looks like (check out our Brew City Marketing Google Business Profile page):

Looking to Dominate Local SEO?

A Google Business Profile Listing is a Great Place to Start!

Did you know, when people search for a product or service near them, they’re usually very close to making a purchase — one in two people who conduct a local search (think “watch repair near me”) visit a store that same day? Making sure your business information is accurate, complete, and optimized as possible is an important step to digital marketing success.

Providing local and small business with a boost in the business world has always been a focus of Google, but, the Google solutions for small business haven’t always been crystal clear in their benefits and how to use them, until now. Google Business Profile combines all of the past Google business apps into one, easy to access, all-in-one business solution. Gone are the days of business owners managing multiple profiles to reach their customers.

Why Google Business Profile Optimization Is Good For SEO

Your GBP will only benefit your local SEO if it is optimized to work together with the SEO efforts done on your website. Your profile will not help you climb the charts if there is inaccurate information or very little is filled in. To use your GMB for this purpose you need to understand the ranking factors involved. Google Business Profile is good for SEO when:

Your profile is considered highly relevant to the customer’s search

If enough of what is included in your profile matches what the customer is looking for, Google will deem your profile ‘relevant’. Because of this, it’s best to be as specific and detailed as possible when filling in information.

The address of your business is in close proximity to the area the customer is looking in

You won’t be able to rank for a search if you’re a dentist in Milwaukee and the customer searches for ‘dentist in Texas.’ But who wants that anyway? The point is if you do include all of the services you provide and where you are located on your GMB, more of your customers will be able to find you because of it.

Your activity remains prominent

For your GMB to be prominent it needs to have a decent amount of regular activity. This could be accomplished by having regular reviews, events, local content, photos, and posts being added to your listing. Infusing your posts with regular mention of the services you offer allows your GMB to continue to rank for those keywords. So, it’s a good idea to post about your services at least once a week to create those signals to your customers. As mentioned before, this also needs to work in tandem with your website. So images, services, and updates should be matched to the content you are also updating on your website as much as possible.

If you’re interested in learning more about what our Google Business Profile experts can do for you, contact us today by calling 414-208-0700 or filling out our contact form today!

How Our Google Business Profile Optimization Experts Boost Your Local Presence

So, you have probably gathered why Google Business Profile optimization is good for SEO at this point. But what business owner really has the time to keep theirs prominent? That’s where we come in! As part of Brew City Marketing’s SEO services, we offer expert Google Business Profile services to help your local SEO initiatives. When you sign up for any of our SEO packages level 2 and up, we will optimize your GBP on a regular basis so you can remain prominent and well-oiled for a good SEO ranking. When you sign up for higher level packages we will also make sure to update your website regularly to keep things working in tandem.

Services We Offer

  • Local site directory accreditation services.
  • Ensure NAP and business hours are correct.
  • Update and optimize the Product/Services section to assist with keyword rankings.
  • Add photos and posts enriched with SEO best practices on a weekly basis.
  • Perform competitive analysis to assess the trends of businesses with higher rankings.
  • Respond to customer reviews.
  • Provide monthly reports with Google Analytics and Google Business Profile performance metrics.