Why Online Reviews Matter for Small Businesses
The growing influence of online reviews Reviews are everywhere, from Amazon to Google; you’ve probably read reviews yourself before calling a local business in the past year. But have you [...]
1 Important Task Your Business Should Be Tackling Every Month
Here at Brew City Marketing, we’ve recently moved to a new office with a new street address, which required updating our information across the web. It’s crucial to our business [...]
4 Important Google Analytics Metrics
Google Analytics is a powerful tool, jam-packed with useful information about your website. Facts such as who is visiting, how long they are staying, where they’re coming from, and how [...]
How to Handle Negative Online Reviews
Your online reputation, or what people find when they Google you, is one of your most valuable assets. The bad news is that not everyone has a perfect online reputation. [...]
5 Eternal SEO Truths
Search engine optimization is a complex field that’s constantly changing. But in an industry of ever-changing algorithms and almost no guarantees, it’s reassuring to know that certain eternal SEO “truths” persist. [...]
How to Bring Local and Contextual Search Together
Local search and contextual algorithms are two of the most important search engine optimization trends to have developed in a long time. But, while a lot of marketers are aware [...]
How to Make the Most of Local Search
In the ever-shifting sands of local SEO, it can be hard for small businesses to know how to make the most of local search. And, it doesn’t help that Google [...]
3 Local Business Marketing Trends for 2016
The new year is here, so if you haven’t already shored up your local marketing business plan, now is the time to tick that box off your to-do list. As [...]
New SEO Means Getting Back to Basics
Somewhere along the way, some local internet marketers forgot that they had to keep up with the ever-changing rules of SEO to stay competitive. For them, the old days of [...]
What To Do About Negative Reviews
When you’re building a business, every online review counts. And, the smaller your business, the more painful each negative review feels (and looks). So, how should you cope with bad [...]
