What You Need to Know About Schema
You may have heard recently about Schema. Basically, that’s short for “structured data,” and it has to do with the way search engines like Google read your website. It’s an important [...]
3 Ways Video Improves SEO
Can Video Help SEO? It’s a common question among marketers and businesses in today’s digital world. Can video help SEO and search engine rankings? Absolutely. But, simply embedding a few [...]
What Is the Google Map Pack and Why It Matters for Local Businesses
When potential customers search for a local product or service on Google, they often see a prominent map at the top of the results, with three business listings beneath it. [...]
Why Online Reviews Matter for Small Businesses
The growing influence of online reviews Reviews are everywhere, from Amazon to Google; you’ve probably read reviews yourself before calling a local business in the past year. But have you [...]
1 Important Task Your Business Should Be Tackling Every Month
Here at Brew City Marketing, we’ve recently moved to a new office with a new street address, which required updating our information across the web. It’s crucial to our business [...]
4 Important Google Analytics Metrics
Google Analytics is a powerful tool, jam-packed with useful information about your website. Facts such as who is visiting, how long they are staying, where they’re coming from, and how [...]
How to Handle Negative Online Reviews
Your online reputation, or what people find when they Google you, is one of your most valuable assets. The bad news is that not everyone has a perfect online reputation. [...]
5 Eternal SEO Truths
Search engine optimization is a complex field that’s constantly changing. But in an industry of ever-changing algorithms and almost no guarantees, it’s reassuring to know that certain eternal SEO “truths” persist. [...]
How to Bring Local and Contextual Search Together
Local search and contextual algorithms are two of the most important search engine optimization trends to have developed in a long time. But, while a lot of marketers are aware [...]
How to Make the Most of Local Search
In the ever-shifting sands of local SEO, it can be hard for small businesses to know how to make the most of local search. And, it doesn’t help that Google [...]
