Mo 08:30-16:30; Tu 08:30-16:30; We 08:30-16:30; Th 08:30-16:30; Fr 08:30-16:30

what is your business address?

11220 West Burleigh Street Suite 100, Wauwatosa, WI 53222, US

Web Design Waukesha Archives

One Thing You Must Know About Your Customers

If you’re like most successful business owners, you probably have access to plenty of demographic data about your customers that can help you sell more products and services, and much of it is useful. But when it comes to structuring your website and landing pages, there is one thing you absolutely must know: how long buyers take to make a decision.

Specifically, you need to know whether the product or service you sell is a low-involvement purchase (like an inexpensive dinner) or a high-involvement purchase (like an automobile or home). That might seem like a minor detail, but it affects many different aspects of your layout, content, and conversion goals. For instance:

If customers take a while to decide, you need to sell your prospects in steps. For these types of purchases, you should offer information, advice, and subscriptions that pull prospects along while they learn more and make up their minds. It takes prospects time to make a purchasing decision because they feel like they have a lot to lose if they make the wrong choice. For these purchasers, trying to make instant conversions on your website is a losing strategy.

If customers decide quickly, you can be aggressive. For these types of purchases, it makes sense to be aggressive because prospects don’t feel like they have a lot to lose, so they’re more willing to make snap decisions and impulse purchases. For these purchasers, using “buy now” buttons or similar calls to action have a high probability of working.

Without the right context, it’s difficult to know what kind of approach you should take to convert website visitors into leads and customers. So, before you map out your online strategy, make sure you understand the buying process from their end.

Not sure which strategy is best for your business? Call 414-208-0700 or fill out our contact form today for a free consultation.

By Brew City Marketing|2016-04-12T06:17:50+00:00April 12, 2016|

Your Website Is an Investment, Not an Expense

When we first launched Brew City Marketing, we were surprised by how often we heard business owners explain that they understood that having a website was just another “cost of doing business.”

As web designers who live and breathe internet marketing, we couldn’t understand how these successful entrepreneurs didn’t see their business websites for what they were: investments, not expenses. How could these otherwise smart, business-savvy folks not see all of the bottom-line boosting benefits that having a good website would bring? We just couldn’t get it!

And then, it dawned on us: Maybe the problem wasn’t that these business owners didn’t understand how their websites could help their businesses grow. They could see the possibilities, no problem. Maybe it was just that they didn’t have line of sight to the metrics-based proof they needed to know that investing in a new website would be worth it.

With that in mind, we started looking for real numbers to prove what we already knew: Investing in a good website typically translates into a solid return on investment. Not only did the data we found back up our story, they told it even better than we could have.

Just look at some of the numbers we found:

One website redesign can result in a 34% increase in revenue
It takes about 50 milliseconds for someone to decide whether or not they like your website enough to stick around
87% of B2B (business-to-business) buyers say online content has a moderate or major impact on vendor selection
B2B companies that blog generate 67% more leads than companies that don’t
75% of users make judgements about a company’s credibility based on their website

These aren’t just fuzzy, “feel good” benefits. These are real, revenue-affecting numbers that can make the difference between making a profit and going broke. And these numbers don’t even capture all of the intangible, soft benefits that having a good website can produce, such as increasing customer satisfaction, increasing brand awareness, and providing a 24/7 storefront that’s always available to your customers.

Regardless of what business you’re in, whether you sell to businesses or directly to consumers, having a good website that serves as an informational marketing hub for your business is just good business. It can help you find new leads, nurture the leads you already have, and keep in contact with those you’ve already serviced.

Curious to see how investing in a new website or website redesign could help your business grow? Call 414-208-0700 or fill out our contact form to learn more.

By Brew City Marketing|2016-02-03T06:35:49+00:00February 3, 2016|

We Now Offer E-commerce Design Services!

We’re thrilled to announce our new partnership with Bigcommerce, an ecommerce platform that will allow us to create killer e-stores for our clients!

We know that setting up a good e-commerce website takes a lot of experience and hard work, and up until recently, it was simply out of reach for a lot of smaller business who were long on talent and gumption but short on marketing dollars. Our new partnership changes that. Building on Bigcommerce’s well-tested and uber-functional e-store platform, we can now give our clients gorgeous online stores that are:

built for better search results and conversion rates
optimized for mobile viewing
streamlined for easy check out and flexible product management
chock full of meaningful analytics
backed by 24/7 support

As part of this new service offering, our design and marketing team will handle all of the web design, e-store setup, and on-site SEO. After that, clients will have total control of a fully functional e-commerce website that has must-have, built-in functionality, including:

secure shopping cart & payment gateway (including PCI compliance)
an online catalog
a custom domain & email account
marketing tools and analytic reporting
mobile optimization
24/7 customer support

If you already have an e-store that doesn’t look or perform as well as you know it could, or if you’re a new business with 10 or more products that is ready to make the big leap to selling online, this new service is just what you need. It will give you a fully functional, fully supported, easy-to-use website that you can use to grow your business online.

To learn more about our new Milwaukee e-commerce design services, call us at 414-208-0700 or fill out our contact form today—we’re eager to help you market your products to the world!

By Brew City Marketing|2015-06-15T07:17:38+00:00June 15, 2015|

Add Mobile Payments to Your Website

According to this Business Insider article, in the first quarter of 2014 alone, 198 million U.S. consumers bought something online. A few years ago, those numbers might have seemed like hype, but now we know: online shopping is big business. Whether it’s for goods, services or something else, folks are ready and willing to use the internet to get their shopping done, and they’re doing it every day.

What does that mean for local businesses? Well, as more consumers get comfortable using mobile devices to pay for goods and services online, it’s vital that any business website that sells goods or services have some sort of e-commerce component to accept payments online. Could Amazon, EBay or Etsy have become the household names they now are without easy-to-use online payment functionality? No way. And that’s why small businesses hoping to grow their businesses online need to prioritize online payment options.

And online payments aren’t just for the big boys. Small, local businesses should seriously consider integrating online payment systems as well. Whether you own a pizza parlor or a pet sitting business, more and more of your customers are going to want to be able to pay with their phones.

If you’re considering adding a payment option to your website, speak to one of our mobile payment specialists today by calling 414-208-0700 or filling out our contact form.

By Brew City Marketing|2015-05-15T07:09:12+00:00May 15, 2015|

Where Could a New Website Take You?

After 5 years with their old site, Paper Transport knew that it was time for a change. They also knew that they needed a solid design team to give them a clean, easy-to-use website that was just as usable for customers as it was for potential employees. That’s where our Milwaukee web designers came in:

With a brand new look and smart, responsive design, Paper Transport’s new business website looks amazing, is a breeze to navigate, and incorporates an easy online application process for job-seeking truckers. Talk about kicking into high gear: When job-seekers click on the careers page with a mobile device, the new website automatically drives them to a mobile page that makes it easier for them to use and apply. Awesome, right? We know!

Check out Paper Transport’s new website here, and see how we’re driving action and making traction. Here are just a few of the skills we used to create their new site:

WordPress content management
Website design/redesign
Responsive web design
Social media sharing

By Brew City Marketing|2022-01-18T16:17:29+00:00September 22, 2014|

Web Designers in Waukesha

Are you looking for a list of Web Designers in Waukesha? We provide web design Waukesha businesses need to succeed online and we are close by. Our office is located near Mayfair Mall and we’ve worked with countless businesses from the Waukesha area.

We’re one of the leading web design companies in southeast Wisconsin. You want to partner with not only a web designer but an Internet Marketing company that knows how to market themselves online in a competitive market so they can do the same for you. Ranking on the first page of Google in Milwaukee is much more difficult than Waukesha.

What sets Brew City Marketing apart from Waukesha web design companies?

1. Internet Marketing Expertise. Hands down this is one of the most important things you must consider when evaluating web companies. We can make a pretty website but we also know how to get your website ranked on Google, Yahoo, and Bing in the organic search results. Our competitors oftentimes are good at one but not the other. If they are as good as us in both, their price is usually at least double what we charge.

2. We Know What We’re Good At: Web Design, WordPress Development and SEO. When we were first starting out, we had goals of being a one-stop shop type advertising agency but the Internet Marketing industry changes so fast that it is challenging enough to keep up with just the web portion of our business. We put a laser focus on 3 things so we can be the best at them.

3. Central Location. Our office is located in the Mayfair Collection at 1220 W Burleigh St Suite 100. We’re here every day during the week from 9-5pm. Feel free to call and schedule an appointment to meet with us face-to-face. Internet marketing products and services can be complicated. We take pride in educating you so that you can have a good understanding on the services we provide. Some of our clients don’t care to know all the details, and that is fine too.

4. Outstanding Customer Service. When you call, we either pick up or, at the very least, get back to you within 24 hours. The same person you meet when you purchase your website is your contact throughout the web design and development process.

5. Flat Rate Web Design, Hosting, and SEO Packages. We understand that businesses need transparent pricing for Internet Marketing services. That is why we’ve developed flat rate package pricing for our main services. We offer complete services for every budget. Call or submit your info below to learn more.

For more web design information, contact Brew City Marketing today!

Company
This field is for validation purposes and should be left unchanged.
Name*
First Last
Phone*
Email*
Website
Company
How did you find our website?
How can we help you?
What is the primary digital marketing or website challenge that you are dealing with at the moment?
What is your budget?

By Brew City Marketing|2024-06-19T18:46:10+00:00September 20, 2012|

Waukesha Web Design – Brew City Marketing

The need for each company to have their own custom designed website has grown exponentially over the past decade. Brew City Marketing knows exactly the sort of eye-catching, mobile responsive web design Waukesha consumers’ favor. We know what elements a website needs to convert potential customers into loyal patrons, and we also understand that poor web design can not only drive potential clients away – it can have an extremely negative affect on your credibility.

Think of your website as a virtual storefront on a popular street corner. Every day, thousands of people walk past your store, but you literally have only seconds to earn their interest. An experienced business owner knows that the front of their shop is where customers create their first impression of the company. Thus, the storefront should be not only spotless and orderly, but also friendly and welcoming. On the other hand, an disheveled and disorderly store is likely to drive potential customers away and earn the company a less-than-favorable reputation. Waukesha Web Design Company, Brew City Marketing has the skills and experience to create compelling web design Waukesha companies need.

From the moment the customer lands on your page, your call to action should be clear. This is why simple and clear-cut web design generates more leads than jumbled or old-fashioned layouts. Our skillfully crafted websites offer the kind of effortless navigation and inspired web design Waukesha consumers respond to best. Combined with search engine optimization, social media and other internet marketing techniques, our web design can easily boost your web traffic and grow your customer base. Contact us for a FREE web design consultation, and begin exceeding your sales goals today.

By Brew City Marketing|2012-07-25T01:36:00+00:00July 25, 2012|

One Thing You Must Know About Your Customers

Your Website Is an Investment, Not an Expense

We Now Offer E-commerce Design Services!

Add Mobile Payments to Your Website

Where Could a New Website Take You?

Web Designers in Waukesha

What sets Brew City Marketing apart from Waukesha web design companies?

Waukesha Web Design – Brew City Marketing

Take Action. Get Results.

(414) 208-0700

TESTIMONIALS

Mike L., Owner

Sarah P., Owner

John S., Wauwatosa

WISCONSIN

OUR SERVICES

OUR SERVICES