Milwaukee SEO: PPC Advertising vs. SEO

The purpose of this blog is to help business owners to understand the difference between SEO and PPC. For the purpose of exploring these two internet marketing options, I will focus on Google, which is the top search engine on the internet and they command 75% of all searches done online. Pay-Per-Click (PPC) is the section on Google (also, Yahoo, and Bing) that says "sponsored advertising." This section is usually on the top of the search page and to the right. PPC Advertisers bid on [...]