Search is evolving, and so is visibility. People no longer find businesses solely through Google. Increasingly, they’re asking AI platforms like ChatGPT, Claude, Perplexity, and Google’s AI Overviews for recommendations and advice. These tools generate answers, not just lists of links — which means businesses need to appear inside those AI-generated responses to stay visible.

At Brew City Marketing, a leading Milwaukee SEO agency, we help businesses show up everywhere their customers search. Our approach combines Search Engine Optimization (SEO) with Generative Engine Optimization (GEO) to enhance digital visibility across both search engines and AI platforms. With over 15 years of experience and more than 500 websites optimized, we’ve built strategies that drive clicks, mentions, and measurable results.

Search Engine Optimization (SEO) focuses on improving a website’s ranking in search engine results. It enhances your site’s structure, keywords, and local relevance to attract clicks from Google and Bing.

Generative Engine Optimization (GEO) focuses on AI discoverability. GEO ensures that AI systems — including ChatGPT, Claude, Copilot, and Google’s AI Overviews — can interpret your website’s content and reference your business within their generated answers.

In short:

• SEO earns clicks.
  
• GEO earns mentions.

Together, they create complete online visibility that drives awareness, traffic, and trust.

For local businesses in Wisconsin and beyond, GEO has quickly become an essential part of modern digital marketing. When customers ask AI questions like “Who’s the best web design company in Milwaukee?” or “Which SEO agencies have real results?”, AI tools search for credible, structured sources — and only mention businesses they recognize as authoritative.

Without GEO, your business might not be mentioned at all.

That’s why Brew City Marketing integrates GEO directly into every SEO strategy. We help businesses:

• Appear in both AI-generated answers and Google results
  
• Maintain visibility even if organic clicks decline due to AI-driven search shifts
  
• Ensure brand accuracy when AI platforms describe your services
  
• Reach new discovery channels, including smart assistants and chat-based platforms

Generative Engine Optimization doesn’t replace SEO — it strengthens it.

Our Search360 framework combines the power of SEO and GEO under one complete strategy. It’s designed to help Milwaukee-area businesses achieve real search dominance, from Google Maps to AI citations.

With Search360, we:

• Optimize websites for Google rankings and AI mentions simultaneously
  
• Track keywords, traffic, and AI citations across leading platforms
  
• Build structured, AI-readable content that earns recognition
  
• Monitor your visibility in ChatGPT, Claude, Perplexity, Google AI Overviews, and Microsoft Copilot
  

Our clients appreciate our transparent approach, with 91% client retention and a 93% satisfaction rate. We focus on proactive communication and measurable results.

While SEO remains the backbone of digital marketing, the future of search is multi-platform. A recent study found that nearly 80% of users still rely on Google or Bing for general searches, but AI-driven platforms now account for almost 3% of search traffic — a number that’s growing quickly.

Ignoring GEO today is like ignoring SEO a decade ago. Businesses that optimize for both will dominate visibility across the next generation of search.

By investing in SEO + GEO together, you will:

• Future-proof your brand against search disruption
  
• Strengthen local and AI-based credibility
  
• Reach more customers in both traditional and emerging channels

• SEO builds rankings. GEO builds recognition. You need both.
  
• Structured, authoritative content is the foundation for AI mentions.
  
• Schema, sourcing, and local credibility boost AI visibility.
  
• Early adoption of GEO strategies positions your brand ahead of competitors.
  
• Brew City Marketing’s Search360 Framework delivers both SEO and GEO results.