Project Description

Background & Challenges

Background

Brew City Marketing partnered with Toy Family Dentistry, a family-focused dental practice in Sussex, to rebuild their website and improve how patients navigated services, understood treatment options, and connected with the clinic online. Before the redesign, the outdated layout and limited content made it difficult for users to find essential information or feel confident in booking an appointment. As part of our Milwaukee web design process, we combined a modern rebuild with new, patient-friendly content to strengthen user experience and clarity.

Challenges

  • Outdated site layout that made it difficult for users to explore services and understand treatment categories.
  • Limited written content, which reduced clarity around offerings and created gaps in patient education.
  • Unclear calls to action, resulting in fewer guided paths to appointment scheduling.
  • Inconsistent formatting and visuals, which affected credibility and overall usability.

Our Approach

Our team rebuilt the site with a modern design, structured service information, and fully rewritten content to improve clarity and engagement across every page.

Website Redesign & UX Improvements

  • Created a mobile-responsive WordPress layout to improve readability and navigation.
  • Reorganized pages to highlight preventive, restorative, and cosmetic dental services in a clear hierarchy.
  • Added intuitive CTAs and a simplified top navigation to help users move naturally toward appointment requests.

Content Writing & Messaging Development

  • Developed patient-focused service descriptions written in approachable, easy-to-understand language.
  • Clarified treatment explanations to support informed decision-making for families and new patients.
  • Wrote updated homepage and service copy to reflect the clinic’s values, experience, and patient-first approach.

On-Page Best Practices

  • Updated headings, on-page structure, and internal linking to improve clarity and crawlability.
  • Optimized images and cleaned up code elements for smoother performance across devices.
  • Ensured consistency in tone, terminology, and formatting to improve overall content flow.

Results

  • Clearer patient pathways, resulting in increased engagement with service pages.
  • Improved content readability, helping users better understand dental treatment options.
  • Stronger mobile experience due to responsive design and simplified navigation.
  • More professional, consistent brand presentation, supporting patient trust and credibility.

Why It Matters for Dental Practices

  • Clear, accessible service information helps patients feel confident when choosing a provider.
  • A modern website creates a stronger first impression and reinforces trust for family-focused clinics.
  • Updated content supports patient education, which increases time on page and user engagement.
  • Improved navigation helps users quickly find what they need, especially on mobile devices.

Optimized website content also supports long-term visibility by helping search engines better understand service categories and treatment offerings in Sussex.

Want Similar Results?

We help dental practices and healthcare providers improve their online presence through website design and strategic content development. Contact our Milwaukee digital marketing team to upgrade your website and improve how patients experience your brand.

FAQs

What website features help dental practices attract more patients?

Clear service descriptions, mobile optimization, and strong calls to action help patients quickly find the information they need.

How long does a dental website redesign take?

Most redesigns take several weeks, depending on content development, revisions, and the number of pages needed.

Why is content writing important for healthcare websites?

Accurate, easy-to-understand content builds trust and helps patients make informed decisions.

Can a redesigned website improve user engagement?

Yes. Improved navigation, updated content, and clearer structure lead to better user interaction and more appointment-related actions.