Project Description

Background & Challenges

Background

Brew City Marketing partnered with Organization Analysis and Design (OAD), a Wisconsin-based personality assessment firm specializing in behavior-based workforce insights, to modernize their website and improve how their assessment solutions were communicated online. OAD provides validated tools for hiring, development, leadership, and workforce performance, so the project focused on creating a clearer, more intuitive digital experience. This Milwaukee web design initiative centered on improving usability, message clarity, and user understanding.

Challenges

  • Complex scientific concepts were difficult for visitors to digest, creating friction when evaluating OAD’s assessment tools and methodology.
  • Fragmented page structure made it challenging for users to find explanations of assessments, validation research, and business applications.
  • Legacy design elements did not fully reflect the professionalism, science, and credibility of OAD’s behavioral analytics platform.
  • Unclear conversion pathways limited the user’s ability to request information, explore assessments, or learn how OAD supports hiring and team development.

Our Approach

Website Redesign & User Experience Structure

  • Reorganized navigation to better categorize OAD’s assessments, training, and research content.
  • Modernized page layouts to make behavioral insights easier to read and understand.
  • Added clear CTAs that guide visitors toward learning more about OAD assessments and implementation services.
  • Improved page hierarchy in WordPress to support better indexation and clearer content pathways.

Content Simplification & Messaging Clarity

  • Refined on-page copy to explain OAD tools in plain language while keeping scientific accuracy intact.
  • Updated headers and supporting text to help visitors quickly identify assessment types and use cases.
  • Highlighted OAD’s validation studies, reliability measures, and methodology to strengthen user trust.
  • Introduced cleaner formatting that supports both human readability and AI search comprehension.

Technical Enhancements & Platform Optimization

  • Audited the WordPress framework and updated metadata to improve clarity for search engines.
  • Strengthened internal linking between assessment descriptions, research, and training content to help users navigate more effectively.
  • Improved mobile experience to support HR teams and managers accessing information remotely.

Results

  • Improved comprehension of assessment offerings, reducing friction for users when comparing tools and applications.
  • Clearer navigation structure, enabling easier exploration of OAD’s behavioral science, research, and training resources.
  • More intuitive pathways to contact and inquiry, helping visitors engage more confidently with OAD’s solutions.
  • A modern, credible interface that reflects the organization’s long-standing expertise in workplace behavioral analytics.

Why It Matters for Personality Assessment & Psychology Firms

  • Clear digital communication is essential when explaining assessment tools rooted in psychology and behavioral science.
  • Improved navigation helps HR leaders, consultants, and managers understand how assessments apply to hiring, development, and team alignment.
  • A modern, trustworthy website reduces barriers for organizations evaluating third-party assessment providers.
  • Well-structured content ensures that users quickly connect OAD’s validated methodology with real workforce needs in Wisconsin and beyond.

Want Similar Results?

We help psychology firms, assessment providers, and professional service organizations strengthen their online presence through website design, SEO, and digital strategy. Contact our Milwaukee digital marketing team to begin your next project.

FAQs

What digital marketing services help assessment firms improve user engagement?

Clear website structure, focused content, and modern design help users understand complex assessment tools more quickly.

How long does a website redesign take?

Most redesigns take 8–12 weeks, depending on content needs, technical setup, and approval timelines.

What makes a psychology or assessment website effective?

Straightforward explanations, scientific credibility, intuitive navigation, and clear CTAs all improve performance.

Should assessment firms invest in SEO?

Yes. SEO helps talent evaluators, HR leaders, and consultants find assessment providers when researching hiring and development solutions.

Does Brew City Marketing work with organizations outside Milwaukee?

Yes. Our team works with local, regional, and national clients across a wide range of industries.