Project Description

Background & Challenges

Background:

Brew City Marketing partnered with Milwaukee-based property restoration specialist Kelmann Restoration to revamp their online presence through Milwaukee web design, digital marketing, and a full-service SEO strategy.

Challenges:

  • Limited local SEO visibility for Milwaukee and southeastern Wisconsin markets despite strong reputation.
  • Legacy website architecture caused slow load times and a sub-optimal mobile experience.
  • Low conversion rate due to insufficient lead-capture elements and unclear trust indicators.
  • Weak content strategy for high-intent services such as water damage, fire & smoke, mold remediation, and storm restoration.

Our Approach

Local SEO & Content Expansion

  • After auditing the site architecture, we optimized service-area pages for Milwaukee, Waukesha and Southeastern Wisconsin to improve organic visibility.
  • We developed fresh keyword-rich copy centred on Milwaukee web design and restoration services, embedding geo-modifier content for local search intent.
  • We implemented structured data markup and linked to authoritative sources for improved indexation and snippet eligibility.

Website Redesign & Branding

  • We redesigned the site on WordPress with a mobile-first layout and optimized loading speeds, resulting in approximately a 60% reduction in page load time.
  • We placed clear Request a Quote and Schedule Service buttons site-wide to improve lead capture.
  • We highlighted trust factors, such as family ownership (in business since 1973) and multiple award wins, to strengthen credibility.

Conversion Tools & Digital Engagement

  • We integrated a Google Reviews feed to surface real-time social proof from Kelmann Restoration’s satisfied clients.
  • We added a before-and-after gallery slider and Instagram feed to showcase restoration and remodeling work visually.
  • We created FAQ accordion content pulled from the client’s own FAQ page to boost both UX and SEO.

Results

  • 48 % increase in qualified web-form leads within six months of launch.
  • 72 % growth in organic sessions from Milwaukee-area keywords year-over-year.
  • Page load time improved from 4.8 s to 1.9 s (~60 % faster) after site optimization.
  • 35 % higher conversion rate on service-area pages compared to the previous site.
  • These results were achieved through a comprehensive SEO and content strategy managed by Brew City Marketing’s Milwaukee digital marketing team.

Why It Matters for the Property Restoration Industry

  • Local SEO connects restoration providers with homeowners actively searching for emergency services nearby.
  • High-performing websites build trust quickly—critical when customers face fire, water or storm damage and need fast help.
  • Features like clear call-to-action buttons and social proof reduce friction in urgent decision-making scenarios.
  • Optimized content targeted to Milwaukee service searches (for example, fire restoration Milwaukee, water damage Milwaukee) gave Kelmann Restoration access to high-intent leads in the region.

Want Similar Results?

We help home-services firms and local businesses grow through SEO, paid search and professional Milwaukee web design. Contact our Milwaukee digital marketing team at Brew City Marketing to start your next project with local visibility and lead capture in mind.

FAQ

What web design services help restoration companies get more leads?

We deliver mobile-first design, clear call-to-action buttons, fast load speeds, trust-building elements and localized service-area optimization to drive more inquiries.

How long does it take to see SEO results for a local services business?

Typically, you’ll begin to see improved search visibility and more qualified leads within 4-6 months when the technical foundation, content and local SEO are in place.

Is it better to invest in Google Ads or focus solely on organic SEO?

A blended strategy is most effective. Paid search can generate immediate leads, while organic SEO builds sustainable visibility and trust over time.

Why is mobile-first design important for restoration companies?

Many homeowners search for emergency services from mobile devices. A responsive, fast-loading site ensures smooth navigation, strong UX and higher conversion when time is critical.