Project Description

Background & Challenges

Brew City Marketing partnered with Keder Solutions, an Oak Creek-based American manufacturer of keder systems, fabric and vinyl, rail, cord, and related accessories serving industries such as tent and fabric structures, awning and shade, marine, pool, and more. Their previous website did not reflect the full breadth of their products or markets served, so our Milwaukee web design team focused on creating a clearer, more modern, and easier-to-navigate online experience.

Challenges

  • Complex product catalog made it difficult for buyers to locate specific product categories, including accessories, fabrics, flat keder, keder rail, and more.
  • Limited visual hierarchy across pages resulted in reduced clarity for both new and returning customers exploring product options.
  • Growing list of markets served called for better organization, so visitors in industries like disaster relief, agriculture, aviation, marine, and tent structures could quickly identify relevant applications.
  • Quote and contact pathways existed on the old site but were not intuitive, making it harder for users to move from browsing to requesting product information.

Our Approach

Milwaukee Web Design & Information Architecture

  • Reorganized the main navigation into streamlined sections for Products, Services, Markets, About, Contact, and Resources, giving visitors a direct route to the information they need.
  • Brought major product groups onto the homepage so users can reach core categories in a single click.
  • Improved internal linking to help customers move smoothly between related products, market pages, and resources.

Product & Market Presentation

  • Highlighted Keder Solutions’ reputation as a leading American manufacturer of keder systems and related materials.
  • Created structured market pages covering industries such as tents, awnings, shade, banners, marine, pool, trailer and camper, and disaster relief.
  • Unified design elements across the site to strengthen brand consistency and improve user confidence.

Platform, Performance, and Resources

  • Built the website on WordPress to support long-term scalability, easier content updates, and SEO-friendly architecture.
  • Integrated educational resources, including the Keder Guide, downloadable catalog, and product-focused news content, to help customers make informed decisions.
  • Enhanced performance with improved image handling, responsive layouts, and modern coding practices.

Results

  • A more intuitive navigation structure now gives users immediate access to Keder Solutions’ core products and markets.
  • Clearer conversion pathways guide visitors from product exploration to quote requests and catalog downloads.
  • Educational resources improve buyer understanding of keder applications, strengthening trust and decision-making.
  • The site’s footer attribution clearly identifies Brew City Marketing as the Milwaukee web design partner supporting the project.

Why It Matters for Manufacturing Companies

  • Manufacturers with large product catalogs benefit from organized, intuitive websites that help buyers find the right components quickly.
  • Market-specific content helps industrial buyers understand how products apply to real-world environments such as tent structures, marine, pool covers, and awning and shade systems.
  • Strong resource sections — guides, catalogs, and product information — support the research-heavy buying cycle that manufacturing customers rely on.
  • A well-structured digital presence helps Wisconsin-based manufacturers reach both local customers and national distributors.

Want Similar Results?

We help manufacturers and local Wisconsin businesses build websites that clearly communicate their products, markets, and strengths. Contact our Milwaukee digital marketing team to start your next Milwaukee web design project.

FAQs

What digital marketing services help manufacturing companies get more leads?

Manufacturers benefit from clear product-focused websites, search engine optimization, and educational content that helps buyers compare solutions.

How does a redesigned website support distributors and B2B partners?

A modern site makes it easier to find detailed product information, download catalogs, and request quotes, improving communication and accuracy.

Why is WordPress a strong platform for manufacturing websites?

It supports scalable product structures and provides flexibility for ongoing content and SEO improvements.

How do manufacturers showcase multiple markets on one site?

By grouping use cases into organized market pages, businesses can speak directly to buyers in specific industries while keeping a unified brand presence.

Can Brew City Marketing support both web design and SEO for manufacturers?

Yes. Brew City Marketing provides website design, SEO, and digital marketing services tailored to manufacturing companies across Wisconsin.