Project Description

Background & Challenges

Background

Brew City Marketing partnered with Milwaukee-based speaker, media coach, and leadership trainer Katrina Cravy to modernize her online presence and create a website that better communicated her services. Katrina’s work spans public speaking coaching, media training, leadership development, and corporate workshops, and she needed a site that clearly explained these offerings while guiding users toward taking action. The project focused on a complete Milwaukee web design overhaul to strengthen clarity and usability.

Challenges

  • Complex service mix made it difficult for users to understand Katrina’s full offering of public speaking coaching, media training, and leadership development.
  • Limited conversion opportunities reduced inquiries from businesses seeking workshops, keynote speaking, and training sessions.
  • Outdated page layouts created friction in the user journey and lowered engagement.
  • Inconsistent messaging did not fully reflect Katrina’s energy, credibility, and specialty in communication coaching.

Our Approach

Website Redesign & UX Strategy

  • Rebuilt the site in WordPress with a cleaner architecture to improve navigation across Speaking, Coaching, and Training pages.
  • Designed modern layouts that highlight Katrina’s core services with clear pathways for booking sessions, workshops, and keynote engagements.
  • Added streamlined content sections so visitors quickly understand how Katrina helps professionals improve communication and on-camera confidence.
  • Ensured mobile-responsive design for a smooth experience across devices.

Content Structuring & Messaging Alignment

  • Reworked copy to clearly communicate Katrina’s services: public speaking coaching, media training, leadership coaching, and corporate workshops.
  • Added persuasive, simple calls to action guiding users to book a consultation or request a workshop.
  • Strengthened her brand message around improving communication skills, confidence, and presentation effectiveness.
  • Aligned tone to reflect Katrina’s energetic, professional, and approachable coaching style.

Performance & Accessibility Improvements

  • Improved load speed and optimized images to reduce friction on mobile and desktop.
  • Enhanced accessibility features to make content easier to navigate for all users.
  • Strengthened metadata and site structure to support future SEO expansion across public speaking, coaching, and media training terms.
  • Implemented best practices that allow search engines to better understand service categories and core offerings.

Results

  • Clearer service navigation resulting in more inquiries for coaching, workshops, and keynote speaking.
  • Improved site performance increased engagement and reduced visitor drop-off.
  • Stronger service clarity helped visitors understand Katrina’s specialty areas within seconds.
  • More polished, professional brand experience aligned with the expectations of corporate clients and event planners.

Why It Matters for Public Speaking & Coaching Professionals

  • Public speaking coaches and communication trainers rely on crystal-clear messaging to build trust quickly.
  • A modern website showcases credibility and helps businesses understand exactly how workshops, coaching, and keynote engagements create value.
  • Strong UX supports higher conversions from corporate teams, executives, and event planners seeking communication improvement.
  • Localized clarity helps professionals rank for services like public speaking coaching and media training in competitive markets such as Milwaukee.

Want Similar Results?

We help public speaking coaches, leadership trainers, and business professionals grow through SEO, content strategy, and website design. Contact our Milwaukee digital marketing team to start your next project and build a website that drives clarity and conversions.

Frequently Asked Questions

What digital marketing services help public speaking and coaching professionals get more leads?

Website design, SEO, and content strategy provide clearer messaging and stronger visibility.

How long does it take to see results from a website redesign?

User experience improvements are immediate, while SEO gains grow steadily over time.

Why is clarity essential for public speaking and coaching websites?

Visitors need to understand what the coach offers and how the service helps them improve their communication or leadership skills.

Is SEO beneficial for public speaking or media training coaches?

Yes, SEO helps reach professionals and organizations searching for training or communication development.

Should public speaking professionals incorporate video on their website?

Yes, video helps demonstrate delivery style, builds trust, and increases engagement.