Project Description

Background & Challenges

Background

Brew City Marketing partnered with ESI Equity, a Milwaukee-based financial services firm, to enhance the clarity, professionalism, and usability of its online presence through a strategic website redesign. The goal was to improve how visitors understood the firm’s services while increasing trust and engagement across key user journeys. This collaboration aligned with best practices in Milwaukee web design and focused on supporting a sophisticated, compliance-sensitive industry.

Challenges

  • Outdated site structure made it difficult for users to navigate between ESI Equity’s programs, services, and educational content.
  • Limited brand clarity reduced the firm’s ability to clearly communicate its strategy-driven financial offerings.
  • Minimal content hierarchy affected how search engines and users interpreted information across pages.
  • Lack of conversion-focused pathways meant visitors had no clear direction on how to engage or request consultations.

Our Approach

Website Redesign & UX Modernization

  • Rebuilt the website on WordPress to improve scalability and editing flexibility.
  • Refined site architecture to streamline user pathways and reduce friction across key decision points.
  • Implemented a clean, modern design consistent with financial-industry standards to reinforce trust and professionalism.
  • Improved content hierarchy so service explanations became clearer and more intuitive for visitors.

Content Positioning & Brand Messaging

  • Reworked on-page copy to create a consistent voice that matched ESI Equity’s service model and expertise.
  • Added clearer service descriptions, allowing users to understand offerings without navigating multiple steps.
  • Introduced conversion-focused CTAs to guide prospects toward the appropriate contact channels.
  • Enhanced readability for complex financial topics, supporting engagement and comprehension.

Technical Optimization & Best Practices

  • Optimized metadata and structural elements to improve page indexation and clarity for search engines.
  • Updated internal linking to support more efficient crawling and stronger topical relevance.
  • Improved site performance through compressed assets and optimized layout structure.
  • Ensured best-practice accessibility and compliance considerations were incorporated into the redesign framework.

Results

  • Improved on-site engagement through clearer UX pathways and stronger content hierarchy.
  • Increased visitor understanding of ESI Equity’s programs through simplified navigation and modernized page layouts.
  • Strengthened brand credibility by aligning design and messaging with financial-industry expectations.
  • Created a scalable site foundation that supports future SEO, content, and marketing initiatives.

Why It Matters for Financial Services

  • A modern, intuitive website builds essential trust for financial organizations where decision-making relies heavily on credibility.
  • Clear service explanations reduce confusion and improve conversion rates from high-intent users.
  • Enhanced content structure helps financial firms surface in relevant online searches, improving visibility among individuals seeking specialized programs.
  • A streamlined digital experience allows prospects to engage confidently with a firm that provides complex and highly personalized financial solutions.

Want Similar Results?

We help financial service firms and local businesses strengthen their online presence through strategic website design, SEO, and digital marketing solutions. Contact Brew City Marketing’s Milwaukee digital marketing team to start your next project and create a website built for conversion, clarity, and long-term growth.

FAQs

What web design improvements help financial service firms build trust online?

Clear messaging, intuitive navigation, and a professional visual framework help users understand services quickly and feel confident engaging with the firm.

How long does a website redesign take?

Most redesigns range from several weeks to a few months, depending on the site’s size, complexity, and content needs.

Does SEO matter for financial services companies?

Yes. SEO helps firms appear for relevant service searches, improving visibility among users looking for financial education, guidance, or specialized programs.

Is WordPress a good platform for financial service websites?

WordPress offers flexibility, security tools, and scalability, making it an ideal platform for organizations that update services, content, or resources frequently.

What’s the advantage of improving website UX for financial firms?

A well-structured user experience increases engagement, reduces confusion, and supports higher-quality conversions.