If you’re from Wisconsin, there’s only one company you think of when you need concrete work: Schmitz Ready Mix. Headquartered in Milwaukee, Schmitz Ready Mix boasts over 65 years providing quality concrete services in Wisconsin and beyond. With the help of Brew City Marketing, Schmitz’s new, custom WordPress website features powerful imagery, fully-optimized content, and a user-friendly interface that contributes to the website’s overall goal of self-promotion and lead generation.
Visitors to Schmitz’s former site were met with a navigation system that made finding user-specific content difficult. To remedy the situation, Brew City pared down the content and reorganized the site’s navigation to create a more frictionless browsing experience for the end-user. Next, we partnered with a photographer to help bring Schmitz’s trucks and plants to life. We incorporated these images, along with Schmitz’s signature red and white colors, to tell its story and increase overall brand recognition. With our combined design, development, and SEO efforts, we successfully helped Schmitz achieve a cool 110% conversion rate.