Headquartered in Menomonee Falls, Northcentral Telcom administers telecommunications equipment and services to major providers, such as AT&T and Ciena. Before their new site, Northcentral had a one-page website with basic functionality.
When working with us, Northcentral wanted to revamp their website with multiple pages for easy access. For their revision, they wanted a clean and polished design that utilized bright images of fiber optics and cabling, integrated with their brand colors of green and purple. The telecommunications company needed a homepage that was easy to navigate, offering straightforward means of viewing all of their various services and getting in contact with them. In addition, they wanted their website to reflect their national presence.
How we did it:
- Custom Graphics
- Effective Navigation
- Brand Positioning
- SEO-Friendly Content Development
- Average time spent on site: 133% longer than industry standard
- Average # of pages visited per session: 48% more than industry standard
- Exit rate: 27% lower than industry standard